Paid Media Manager job at Halstead Media Group in DE

Title: Paid Media Manager Location: Remote - Middletown, DE $52,000 ‒ $68,000 Annually Job Description: Work from anywhere while running high-impact ad campaigns that drive real leads for lawn, landscape, and outdoor living companies. As a Halstead Media Paid Media Manager, you’ll own performance across Meta and/or Google Ads—building, optimizing, and scaling campaigns that keep clients growing and teams proud of the results. What makes this opportunity unique is the mix of measurable impact and perks that support your life and career: remote flexibility, paid training and professional development, snack/coffee/tea subscriptions, premium medical (100% company-paid for employee), dental (50% company-paid) with optional vision, 15 PTO (includes vacation and sick) days to start plus paid holidays, 401(k) with match, and branded company swag. What You’ll Do This isn’t a “set it and forget it” role—it’s a hands-on performance position where your strategic thinking and execution directly shape client outcomes. You’ll go beyond basic management to become the paid media owner who turns goals into lead volume, better quality, and consistent delivery—while collaborating with creative, web, and client-facing teams to remove friction and improve conversion. Campaign Ownership & Performance Strategy Own lead generation performance for clients across Meta (Facebook/Instagram) and/or Google Ads (search and beyond as applicable). Set up and launch campaigns (cold, retargeting, events, video, etc.) with clear structure, targeting, and tracking. Use KPIs like leads/conversions as the main measure of success, supported by metrics like CTR, quality score, and cost efficiency. Identify performance issues early, diagnose root causes, and build a clear plan to recover results—without waiting for someone to ask. Stay current on platform changes and apply updates thoughtfully to improve outcomes. High possibility of also working on Microsoft Ads, Linkedin Ads, and other paid media platforms. Optimization, Budget Control & Execution Monitor and optimize active campaigns regularly: audiences, creative, copy, bidding, and campaign type selection. Manage budgets responsibly—avoiding chronic under- or overspend while keeping momentum strong. Write compelling, relevant ad copy that matches the service, audience, and intent (and is clean, accurate, and typo-free). Build ad creatives in Canva, and partner with designers when higher-level creative is needed. Document key changes, learnings, and repeatable wins inside the company’s training/process platform. Cross-Functional Collaboration & Conversion Improvements Collaborate with project managers, leadership, and creative teams to align campaigns to strategy and timelines. Provide clear recommendations that improve conversion—such as landing page updates, offer clarity, tracking improvements, and funnel fixes. Support reporting and updates by translating performance data into what matters: what happened, why it happened, and what you’re doing next. Participate in Zoom sessions for collaboration, training, workshops, and troubleshooting—especially around tracking forms/calls. You’ll Thrive in This Role If You: Enjoy owning outcomes and taking pride in performance that’s easy to measure. Communicate clearly and proactively—especially when performance is down and action is needed. Are organized and comfortable juggling multiple accounts, priorities, and deadlines. Think strategically, but move fast (you don’t get stuck overthinking). Like learning—because the work touches tracking, landing pages, creative strategy, and more. What Success Looks Like Consistent lead generation results clients can feel—and explain inside their business. Clean, accurate builds: strong copy, correct settings, thoughtful targeting, and well-structured campaigns. Budgets managed responsibly with steady optimization (not fire drills). Cross-team trust: you bring clarity, ideas, and follow-through that makes everyone better. Visible alignment with our values: dependable, curious, results-driven, and action-oriented. Required Experience Experience creating and managing Meta OR Google Ads campaigns (you do not need both). Strong written communication skills (ad copy quality matters here). Comfort working in modern tools (Slack, Zoom, HubSpot, Asana, reporting tools, etc.). Bonus: experience with conversion tracking, call/form tracking, landing page optimization, or LinkedIn Ads. Additional Opportunities (Variety + Growth) To broaden your marketing skillset—and help the team during coverage— you may also contribute to initiatives like: Supporting reputation management updates Competitor research Call tracking setup support Internal projects that improve client satisfaction and processes Learning/supporting SEO depending on interest and strengths About Halstead Halstead Media Group helps landscape and outdoor living companies eliminate instability, fuel growth, and build lasting legacies with specialized, year-round marketing systems. We’re a fast-growing, performance-driven team that takes ownership of results and builds real client relationships rooted in trust. Clients stay with Halstead because we deliver best-in-class ROI, proactive strategy, and a human connection that makes marketing feel clear—not chaotic. As a recognized leader in the green industry, we’re shaping what’s next through education, partnerships, and marketing that produces real outcomes. JOB CODE: 1000082