NYC Community Manager

ABOUT R.A.D®R.A.D® is a performance footwear company rooted in training, with an aesthetic influenced by the lifestyle subcultures. Launched in 2022 and making waves in the training market against some of the biggest footwear companies on the planet, we are an underdog—committed to breaking the outdated stereotypes that portray sport and training as macho, intimidating, or uninviting. Sport is woven into all aspects of society and has long been a catalyst for positive change.We believe the joy of sport is enhanced by a holistic approach to the lifestyle surrounding it, with a focus on three key areas: training, competition, and community.THE ROLEAs the NYC Community Manager for R.A.D®, you will build and maintain key relationships across the gym training community in New York. We believe that building our brand through grassroots methods—and retaining a deep connection to the gym community—is what sets us apart and will deliver long-term relevance and brand growth. This role reports to the Director of Community & Partnerships and plays a pivotal role in shaping how R.A.D® shows up with the gym community. As we scale, your remit will expand into wider East Coast hubs, starting with NYC and Brooklyn.WHO YOU AREYou are not a marketer pushing a brand. You are a genuine community builder.You are deeply embedded in the NYC training community. You know the coaches, the gyms, the events, and the culture—and people know you. You build relationships through showing up, not through campaigns. You understand that credibility in this space is earned slowly and lost quickly, and you treat every interaction accordingly.You are organized and self-directed. Operating remotely and largely independently, you manage your own time, prioritize with purpose, and stay closely aligned with the wider team. You are as comfortable having a coffee with a coach as you are presenting a strategy to a director.Most importantly, you care about the community you are building—not just what it does for R.A.D®, but what R.A.D® can do for it.WHAT YOU'LL DONYC StrategyWork alongside the Director of Community & Partnerships to establish and execute the US-specific community strategy, with a primary focus on NYCBuild Meaningful RelationshipsBuild relationships with coaches and the wider training community in a grassroots, authentic mannerDevelop partnerships with relevant players in the gym training space, driving credibility for the R.A.D® brandIn time, host key community members and groups—ensuring that they feel genuinely connected to R.A.D® and part of what we are buildingGym VisitsTrain, participate, and spectate at local events and community meals with key membersVisit an agreed volume of gyms and training spaces per week across the CrossFit, functional training, and Hyrox space — determined by a pre-agreed tiering systemR.A.D® Coaching TeamBuild out the R.A.D® Coaching Team in NYC, focused on recruiting high-level, respected coachesBuild and manage relationships with all coaching team members, making them feel part of something community-driven and meaningfulCheck in with each member a minimum of once per month—workout, coffee, or conversationLook for opportunities to support coaching team members on a personal level, beyond the brand relationshipPartner with the coaching team on event collaboration and activationsContinuously prioritize building new coaching relationships and plan gym visits strategically around potential additions to the teamR.A.D® Training Team & AthletesIdentify and create opportunities to activate R.A.D® Training Team members and athletes within community eventsProduct SeedingAligned to the broader seeding strategy, ensure key community members are provided with relevant R.A.D® product at the right momentsEventsProvide support for larger R.A.D® events as requiredRequirementsWHAT YOU BRINGDeep, existing roots in the NYC gym training community—CrossFit, functional fitness, Hyrox, or adjacent spacesA genuine passion for sport, training, and the culture surrounding itProven experience in community management, brand partnerships, or grassroots marketingStrong relationship-building skills with the ability to connect authentically across coaches, athletes, and community leadersSelf-motivated and highly organized, with the ability to manage your own schedule and priorities remotelyClear communicator—comfortable reporting back to the wider team and representing the brand externallyAn understanding of what makes a community feel real, and what makes it feel like marketingBenefitsWHAT WE OFFERCompetitive salaryMedical, dental, and vision coverage401k with company matchGenerous employee product allowance20 days paid time offQuarterly Power of Movement allowance — put it toward a gym membership, race entry, or whatever keeps you movingQuarterly personal training allowanceA small team doing something real—building a community-led brand from the ground up, in a space that matters.

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