Meta (Facebook/Instagram) Ads Specialist – Setup + Creative Testing (Healthcare) - Contract to Hire

Overview We’re a private UK-based clinic providing adult ADHD, Autism, and combined (AuDHD) assessments. We want to launch Meta (Facebook & Instagram) ads properly — with clean setup, strong creative, and a clear learning plan — rather than rushing into spend. This role is focused on: Account setup Audience strategy Creative production Early testing and learning Not just media buying mechanics. What We Need Help With Phase 1: Setup Meta Business Manager & Ads account review / setup Pixel verification and core events Custom audiences: Website visitors Retargeting pools Email list uploads Basic campaign structure (TOFU + retargeting) Phase 2: Creative & Messaging Develop multiple creative concepts (not just one idea) Create: Image ads Simple video ads (can be static → motion) Messaging angles focused on: Adult ADHD (often men 30s) Autism / AuDHD (often women 40s, late diagnosis) Emphasis on: Recognition Relief Clarity Safety Phase 3: Testing & Iteration Launch initial tests Monitor early signals (CTR, engagement, comments, saves) Iterate creatives weekly based on performance What Success Looks Like Clean, compliant Meta setup Clear insight into: Which messages resonate Which audiences engage A working retargeting engine Ads that feel human, not corporate or clinical Bookings may come later — learning comes first. Who This Is For You’re a good fit if you: Have run Meta ads for healthcare, coaching, or high-consideration services Are strong on creative direction, not just media buying Can explain why a message should work Are comfortable testing fast and iterating Can create or direct creatives yourself Who This Is NOT For Please don’t apply if you: Only do PPC-style direct response Focus on funnels without creative testing Can’t create or guide creatives Rely on long strategy decks Budget 500–600usd for setup + initial creative testing phase Ongoing work available if performance and collaboration are strong. To Apply Please include: 1–2 examples of Meta ads you’ve run (especially healthcare or coaching) A short explanation of how you’d approach testing creatives for: adult ADHD late-diagnosed autism Confirmation that you can handle both setup and creatives Apply tot his job

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