Meta Ads Specialist - High-Performance Coaching Company/Fractional CMO position
Please see HOW to apply by reading this fully.
There is just 1 thing to send us to be considered.
We're a multi-million dollar coaching company helping chiropractors ($20K-$60K/month revenue) double their practices and become the Go-To providers in their communities.
We currently invest ~$9,000/month in Meta Ads and want a specialist to take our performance to the next level.
This is not a short-term gig.
We're looking for a long-term partner who gets results and stays on the team for years.
THE CHALLENGE (And Why This Role Is Different)
Our audience is TINY.
~30,000 potential customers in the entire U.S.
(Chiropractor practice owners).
That means:
Lookalike audiences (1-2M) have never worked and will not.
Retargeting (a few hundred accounts) hasn't performed ever.
Standard social ad playbooks don't apply here.
If you've only worked with broad audiences, this isn't for you.
If you thrive on constraint and precision targeting where reputation counts? Keep reading.
We're on ClickFunnels 1.0 (willing to migrate but highly rather not unless it's simple landing pages).
If you don't know pixel setup inside CF 1.0, this role isn't a fit.
WHAT SUCCESS LOOKS LIKE
Current Baseline:
~$750 per qualified call scheduled based on ad spend, even though campaigns are for a lead magnet first, call schedule 2nd.
Your Goal:
Cut cost per qualified call to $375 or less (including your costs)
Improve lead quality
WHAT YOU'LL OWN
Strategy, optimization, and performance, not creative execution.
Our team can handle the video editing and image creation.
You provide expert direction, samples to mimic, and oversee execution.
Specifically:
✅ New angles for videos/copy/offers - What haven't we tested that will work in this tiny niche?
✅ Organic content strategy - Recommendations for organic videos/posts that build right-fit client connections (we handle production)
✅ Campaign optimization - Frequency adjustments, budget allocation, audience refinement
✅ Tracking & reporting - Cost per qualified call scheduled (primary), qualified opt-ins (secondary)
✅ Competitive intelligence - Active competitor research to position us uniquely
TIME COMMITMENT & COMPENSATION
Estimate 5-15 hours/month (ongoing, long-term)
Compensation:
Competitive hourly rate
Performance bonuses tied to hitting cost-per-qualified-call targets
Open to % of new client directly from ads.
This is a results-driven role, not a "Let's see how it goes" approach.
WHO SHOULD APPLY
You're the right fit if:
✅ You've managed Meta Ads for niche audiences (bonus if Chiropractors are the audience, NOT patients)
✅ You thrive on constraints - small audiences excite you, not scare you
✅ You can work directly with a founder who moves fast and expects results
✅ You're confident in your abilities enough to propose a low-risk offer (see below)
WHO SHOULD NOT APPLY
❌ Agencies - If you run an agency, please don't waste our time. We're looking for an individual who will be a fractional member of our team.
❌ Generalists - If you haven't worked with small, niche B2B audiences, this isn't for you.
❌ "Let's test for 3 months and see what happens". We're not looking for experimentation on our dime. We're looking for a proven process.
HOW TO PROVE YOU'RE THE RIGHT PERSON
It is not about your past results, how much spend you've managed, accolades or case studies. Everyone's got them.
If you feel you could perform in this realm, please apply with this ONE response indicating your certainty level:
What's your Low-Risk Proposal to Me?
How can you make this a no-lose situation for us.
We've spent much with "experts" who took $5-10K and delivered the same (or worse) results as us doing it ourselves. How can you prevent that from happening?
What's your offer to de-risk this for us while proving you're confident in your ability to perform?
I'm not looking for free work.
I'm looking for someone who believes in themselves.
Just like we have a multi-million dollar business with month to month contracts, because we're that confident in earning clients' business every month.
WHAT YOU'LL GET
✅ Long-term stability - We don't churn. Do great work, and you're part of the team for years.
✅ Performance upside - Hit targets, earn bonuses. Exceed them, earn more.
✅ Direct access to founder - No bureaucracy. Fast decisions. Real partnership.
✅ Interesting problem - This isn't "run traffic to an e-commerce store." This is precision marketing to a tiny, high-value audience.
READY TO APPLY?
Send your application with you Low-Risk proposal absolutely clear.
We're not looking for the cheapest.
We're looking for one of the best.
If you're that person, we want to hear from you.
Apply tot his job
Apply To this Job
There is just 1 thing to send us to be considered.
We're a multi-million dollar coaching company helping chiropractors ($20K-$60K/month revenue) double their practices and become the Go-To providers in their communities.
We currently invest ~$9,000/month in Meta Ads and want a specialist to take our performance to the next level.
This is not a short-term gig.
We're looking for a long-term partner who gets results and stays on the team for years.
THE CHALLENGE (And Why This Role Is Different)
Our audience is TINY.
~30,000 potential customers in the entire U.S.
(Chiropractor practice owners).
That means:
Lookalike audiences (1-2M) have never worked and will not.
Retargeting (a few hundred accounts) hasn't performed ever.
Standard social ad playbooks don't apply here.
If you've only worked with broad audiences, this isn't for you.
If you thrive on constraint and precision targeting where reputation counts? Keep reading.
We're on ClickFunnels 1.0 (willing to migrate but highly rather not unless it's simple landing pages).
If you don't know pixel setup inside CF 1.0, this role isn't a fit.
WHAT SUCCESS LOOKS LIKE
Current Baseline:
~$750 per qualified call scheduled based on ad spend, even though campaigns are for a lead magnet first, call schedule 2nd.
Your Goal:
Cut cost per qualified call to $375 or less (including your costs)
Improve lead quality
WHAT YOU'LL OWN
Strategy, optimization, and performance, not creative execution.
Our team can handle the video editing and image creation.
You provide expert direction, samples to mimic, and oversee execution.
Specifically:
✅ New angles for videos/copy/offers - What haven't we tested that will work in this tiny niche?
✅ Organic content strategy - Recommendations for organic videos/posts that build right-fit client connections (we handle production)
✅ Campaign optimization - Frequency adjustments, budget allocation, audience refinement
✅ Tracking & reporting - Cost per qualified call scheduled (primary), qualified opt-ins (secondary)
✅ Competitive intelligence - Active competitor research to position us uniquely
TIME COMMITMENT & COMPENSATION
Estimate 5-15 hours/month (ongoing, long-term)
Compensation:
Competitive hourly rate
Performance bonuses tied to hitting cost-per-qualified-call targets
Open to % of new client directly from ads.
This is a results-driven role, not a "Let's see how it goes" approach.
WHO SHOULD APPLY
You're the right fit if:
✅ You've managed Meta Ads for niche audiences (bonus if Chiropractors are the audience, NOT patients)
✅ You thrive on constraints - small audiences excite you, not scare you
✅ You can work directly with a founder who moves fast and expects results
✅ You're confident in your abilities enough to propose a low-risk offer (see below)
WHO SHOULD NOT APPLY
❌ Agencies - If you run an agency, please don't waste our time. We're looking for an individual who will be a fractional member of our team.
❌ Generalists - If you haven't worked with small, niche B2B audiences, this isn't for you.
❌ "Let's test for 3 months and see what happens". We're not looking for experimentation on our dime. We're looking for a proven process.
HOW TO PROVE YOU'RE THE RIGHT PERSON
It is not about your past results, how much spend you've managed, accolades or case studies. Everyone's got them.
If you feel you could perform in this realm, please apply with this ONE response indicating your certainty level:
What's your Low-Risk Proposal to Me?
How can you make this a no-lose situation for us.
We've spent much with "experts" who took $5-10K and delivered the same (or worse) results as us doing it ourselves. How can you prevent that from happening?
What's your offer to de-risk this for us while proving you're confident in your ability to perform?
I'm not looking for free work.
I'm looking for someone who believes in themselves.
Just like we have a multi-million dollar business with month to month contracts, because we're that confident in earning clients' business every month.
WHAT YOU'LL GET
✅ Long-term stability - We don't churn. Do great work, and you're part of the team for years.
✅ Performance upside - Hit targets, earn bonuses. Exceed them, earn more.
✅ Direct access to founder - No bureaucracy. Fast decisions. Real partnership.
✅ Interesting problem - This isn't "run traffic to an e-commerce store." This is precision marketing to a tiny, high-value audience.
READY TO APPLY?
Send your application with you Low-Risk proposal absolutely clear.
We're not looking for the cheapest.
We're looking for one of the best.
If you're that person, we want to hear from you.
Apply tot his job
Apply To this Job