Member of Technical Staff - Data Scientist - Growth/Marketing Analytics

You will be leading the growth data science area to boost our user growth, working closely with product data scientists and marketing team. You will develop deep understandings of user behaviors and build attribution models to understand our marketing campaign efficiency. Main responsibilities includesInform customer acquisition strategies and support growth marketing decisionsExperienced in solving the attribution puzzle and understanding the incrementality of marketing channels and campaigns. Able to assess the true impact of marketing efforts and refine strategies for maximum ROI.Customer Journey Analysis: Deep understanding of customer journey phases, from awareness to conversion, and expertise in analyzing key business metrics across the funnel to identify opportunities for growth and optimization.Expertise in Experimentation Design: Proficient in designing and executing a variety of experiments, including A/B testing, matched market testing, and causal inference techniques to optimize marketing strategies and measure the impact of marketing efforts on key business outcomes.Identify key trends and build automated reporting & executive-facing dashboards to track the progress of acquisition, monetization, and engagement trendsCreate personalized segmentation strategies leveraging propensity models to enable campaign personalizationTranslate complex concepts into implications for the business via excellent communication skills, both verbal and writtenDrive innovation in data tooling and frameworks to support deeper and scalable insightsQualificationsAn ideal candidate should have robust knowledge of consumer lifecycle and behavior analysis, customer segmentation, digital campaigns, attribution modelBachelors’ or above in quantitative discipline: Statistics, Applied Mathematics, Economics, Computer Science, Engineering, or related field3-5 years experience using analytics to drive key business decisions in growth/marketing analyticsProven track record of being able to work independently and proactively engage with business stakeholders with minimal supervisionExpert knowledge of SQL and pythonDeep understanding of statistical analysis, experimentation design, and common analytical techniques like regression, decision treesStrong verbal and written communication skillsWhat we’re like:- Scrappy. We had a product goal and put out the MVP, collecting our first users with steady growth via paid channels in four months. We don’t cut corners when we know we’ll need them but we don’t build things without that need. We don’t like inefficiency but we dislike operationalizing one-off tasks even more.- Risk-oriented. Everything has risk, but a mature team knows how to make these tradeoffs. That’s why we built the MVP fast––because time is your most valuable asset and is practically fungible with money in the startup world.- Data-obsessed. We all look at data and pull it, and we believe that understanding the mechanics can yield valuable insights. Complex systems require elegant, not just simple solutions. You absolutely need to be interested in data if you want to leverage your knowledge of systems.- Lucky. That’s how we look at this journey so far. From our timing of fundraising, to the circumstances in which we came together, to the initial product traction we’re getting, there’s no other word to describe it. We are grateful you are reading this, and we know that if you’re meant to be with us on this journey, then we will see you soon.Kikoff: A FinTech Unicorn Powering Financial Progress with AIAt Kikoff, our mission is to provide radically affordable financial tools to help consumers achieve financial security. We're a profitable, high growth FinTech unicorn serving millions of people, many of whom are building credit or navigating life paycheck to paycheck. With innovative technology and AI, we simplify credit building, reduce debt, and expand access to financial opportunities to those who need them the most. Founded in 2019, Kikoff is headquartered in San Francisco and backed by top-tier VC investors and NBA star Stephen Curry.Why Kikoff:This is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships. Yes, you can build an exciting business AND have real-life real-customer impact. Competitive pay based on experience Medical, dental, and vision coverage - Kikoff covers the full cost of health insurance for the employee! Stock Options Flexible vacation policy to help you recharge US salary range for this full-time position consists of base + equity + benefitsLocation: San Francisco, CAVisa sponsorship available: Kikoff is willing to provide sponsorship for H1-B visas and U.S. green cards for exceptional talent.Equal Employment Opportunity Statement Kikoff Inc. is an equal opportunity employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities and considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.Please reference the following information for more information:https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdfhttps://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

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