Media Strategy & Execution Lead

Job description As Manager, Media Strategy & Execution, you will own the planning, buying, and performance tracking of Oviva's brand media investments, with a primary focus on TV and additional awareness channels such as Radio, Print, OOH & Digital channels such as YouTube & Meta reach. You will drive: End-to-end media strategy including spend allocation, media channel selection, impact measurement Spend allocation across awareness channels to optimize on business and media KPIs (€5M brand investments in 2026) Annual and monthly forecasting, performance tracking and optimisation, leveraging brand tracker, MMM, and media measurement tools to assess campaign impact and guide investment decisions Agency and partner relationship management including media buying negotiations with agencies and TV stations to secure the best media deals for Oviva Media execution for key campaigns including cross-functional collaboration Your initial focus will be on the German market, but the role has the potential to also play a larger role in our existing (CH and UK) and new geographies. Job requirements Essential: Deep expertise in TV media planning and buying; Expertise in Radio, OOH, Print, CTV and digital awareness channels such as YouTube & Meta reach Strong analytical mindset with experience in media KPIs (GRPs, Reach, Frequency) and business KPIs (CPL, ROAS); ability to connect media spend to commercial outcomes Experience managing media agencies and external partners, steering towards ROI-based outcomes Proficiency with analytics and media measurement tools (e.g., TVSquared, GA4, or similar) Familiarity with marketing mix modeling, brand lift studies, and attribution frameworks Highly organised with strong project management skills across multiple campaigns and stakeholders Clear and confident communicator, able to present data-driven insights to senior stakeholders Experience working in fast-paced, performance-driven environments High attention to detail with a strong commitment to data accuracy, particularly in weekly performance tracking, data validation, and reporting Desirable: Experience in highly regulated industries (health, fintech) Education & Qualifications : 4–6 years in media planning/buying or brand marketing, with hands-on TV experience Fluent in German and English Job responsibilities Media Strategy & Mix: Define and maintain Oviva's media mix framework across TV and additional awareness channels (Radio, Print, OOH, CTV, YouTube, Meta reach), mapping channel selection to customer journey goals and expected media impact. Develop a comprehensive measurement framework to evaluate channel effectiveness and inform ongoing strategy. Budget Ownership & Forecasting Own budget allocation and distribution across awareness channels. Optimise spend allocation monthly based on performance insights and response curves. Develop annual and monthly forecasts for business KPIs from media investments, and define a clear point of view on steering TV against both media KPIs (GRPs, reach, CPM) and business KPIs (CPL, ROAS). Agency & Partner Management : Lead day-to-day execution with the media agency and media partners, ensuring campaigns are delivered on time, on budget, and to brief. Manage media buying negotiations with agencies and TV stations to secure the best deals for Oviva. Build strong relationships with the TV consultant to validate data, interpret performance signals, and continuously improve buying decisions. Coordinate with the Creative Team to ensure timely asset availability for all media partners. Data insights & Performance Tracking: Own weekly TV data collection, review, and reporting. Coordinate with the Data Science & Analytics team to ensure accurate and timely inputs into media mix modelling and broader performance models. Leverage brand tracker and other data sources to assess campaign impact on awareness and consideration, validating insights with the TV consultant to ensure data sufficiency and statistical reliability. Cross-functional Collaboration: Present brand media performance and impact to key internal stakeholders including the Senior Director Brand Experience, Performance Marketing, and Finance. Partner with the digital awareness steering team to ensure consistent full-funnel media presence and messaging alignment. Key stakeholders & key relationships : Media agencies & TV stations and TV consultant (primary external partners for planning, buying, and performance validation) External measurement partners for awareness channels, brand tracking Paid and unpaid Marketing (especially for joint campaigns, full-funnel alignment, as well as execution of digital brand marketing campaigns (e.g., YT & Meta reach)) Internal Creative Team (ensuring asset availability and alignment with media schedules) Data science & Analytics (forecasting, mix media modeling, market insights) Product Marketing Partner with Country GMs and local market teams on market strategies and insights on patient funnel and pathway Finance (budget alignment and performance forecasting) Key Success Measures: Deliver topline growth through media strategy & execution with clear reporting on spend vs. performance Improved TV buying efficiency (discounts, CPM, GRPs) and measurable contribution to brand awareness and lead volume. Accurate and timely forecasting of business KPIs from media investments, with reliable weekly performance tracking and data infrastructure. Strong agency and partner relationships that deliver campaigns consistently on time, on budget, and to brief. Job benefits A mission-driven environment focused on making a real-world impact. High-growth opportunities with a clear path to broader strategic leadership. A flexible remote/hybrid work culture across the UK, Germany, Switzerland and Poland. Annual learning & development budget. Home working allowance and flexible working hours. Competitive compensation, benefits, and inclusive policies (enhanced leave, etc.) Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do: We put the patient first, We empower our teams, We make it happen Oviva is passionate about creating an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We welcome and encourage applicants from all backgrounds and identities, including but not limited to race, ethnicity, gender, sexual orientation, age, ability, religion, and socioeconomic status. We actively seek out candidates who bring a unique perspective to help us build a stronger, more inclusive team. We're Proud to be a Disability Confident Employer Ready to make a difference? Join us in transforming digital healthcare. Apply today!