Marketing Specialist - Email & Digital Support

Our Client, a Public Utilities company, is looking for a Marketing Specialist - Email & Digital Support for their Oak Brook, IL/Hybrid location.

Responsibilities:
• A Marketing Specialist is responsible for creating and implementing marketing campaigns to promote a product, service, or brand. They work closely with other members of the marketing team, as well as with sales, product development, and other departments to achieve marketing goals. Responsibilities may include:
• Developing marketing strategies and plans to reach target audiences.
• Creating marketing materials, such as brochures, advertisements, and social media posts.
• Managing digital marketing campaigns, including email, social media, and online advertising.
• Conducting market research to identify trends, competitors, and customer preferences.
• Analyzing marketing data and metrics to evaluate campaign effectiveness.
• Collaborating with other departments to coordinate marketing efforts.
• Planning and attending marketing events, such as trade shows and conferences.
• Monitoring and managing the marketing budget.
• Providing support to sales teams and other departments as needed.
• Keeping abreast of industry trends and best practices in marketing.

Requirements:
• Highly organized individual required.
• Familiar with HTML email sending platforms like Eloqua, Salesforce, Hubspot, Mailchimp.
• Translate template images and copy into a functional email (newsletters, promo emails, ad-hoc requests) in Oracle Eloqua platform.
• Review customer lists for invalid or duplicate email addresses
• Maintain and segment lists for targeted campaigns.
• Maintain Eloqua contact limit.
• Scheduling campaigns by leveraging a deployment calendar to prevent oversaturating customers.
• Pull campaign performance reports on key metrics, provide insights and recommendations on them and share with campaign owners
• Leverage 3rd party data like Questline benchmarks to compare performance.
• Understand rules around compliance, bulk emails, preferences.
• Experience in email marketing preferably in B2B and B2C environments.
• Excellent communication and project management skills.
• Manage Email Planner Board
• Manage Email Marketing Calendar
• Highly organized, detail-oriented, project management
• Familiar with HTML email sending platforms (i.e., Eloqua, Salesforce, HubSpot, Mailchimp). Experience in email marketing preferably in B2B and B2C environments.
• Years of experience: 1-5 years
• Bachelors Degree preferred
• Specific experience: HTML email platform experience (i.e., Eloqua, Salesforce, HubSpot, Mailchimp).
• Marketing & customer education email campaigns. Building email templates, maintaining customer distribution lists, scheduling email campaign deployments, pulling campaign performance reports.

Why Should You Apply?
• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities

ICONMA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law.

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