Associate Manager, Trade Marketing
The Wonderful Company is known for its iconic FIJI Water brand and is committed to sustainability and community investment. The Associate Manager, Trade Marketing will drive trade marketing opportunities and collaborate cross-functionally to execute marketing programs that enhance sales performance.ResponsibilitiesDevelop and execute trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that support secondary display and drive incremental volumeDevelop account-specific point-of-sale materials in collaboration with Brand Marketing, Sales, design teams, and external vendors, ensuring alignment to brand standards and customer needsSupport management of the annual trade marketing budget, including tracking spend, processing invoices, and maintaining budget accuracyEvaluate promotional performance using IRI, Margin Minder, and internal sales data, providing insights and recommendations to improve effectivenessCreate and manage coupon programs, including execution, tracking, and analysis of redemption to inform future planningAdminister and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and consistent weekly sales communicationsOversee POS fulfillment vendor operations, ensuring accuracy and timely delivery of materialsSkillsMinimum 1-3 years of experience in marketing, trade marketing, shopper marketing, or promotions within Food and Beverage or CPGExperience working cross-functionally with Sales, Brand, or external partners; demonstrated ability to manage projects and timelinesStrong analytical, communication, and project management skillsSolid quantitative skills and understanding of basic financial processes, including invoice management and budget trackingProficiency in Microsoft Office; experience with SharePoint or similar tools preferredBachelor's degree requiredOccasional travel to support sales meetings and account callsExperience working with creative agencies and external POS vendorsExperience with SharePoint or similar toolsBenefitsAccess to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future24/7 online physician consultationsVirtual mental health resourcesLife coachingEngaging employee community groupsCash rewards for healthy habits and fitness reimbursementsLibrary of on-demand fitness videosCareer Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.Company OverviewThe Wonderful Company grow, harvest, bottle, package, and market a diverse range of healthy products, It was founded in 1979, and is headquartered in Los Angeles, California, USA, with a workforce of 5001-10000 employees. Its website is http://www.wonderful.com/.Company H1B SponsorshipThe Wonderful Company has a track record of offering H1B sponsorships, with 24 in 2025, 19 in 2024, 14 in 2023, 24 in 2022, 14 in 2021, 15 in 2020. Please note that this does not guarantee sponsorship for this specific role.
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