Marketing Specialist (Demand Generation)

OpenGov is home to an exceptional team - passionate about our mission to power more effective and accountable government.By bringing the OpenGov Cloud to our nation'sstate and local government,we’retransforming communities so they can thrive!Imagine yourself being able tohelp small businessowners open their doors faster, ensuring ourtax dollarsare accounted for, creatingsafer infrastructure, modernizing thepermitting process, and assisting withdisaster recovery.The work you do here every day has a meaningful impact on people's lives! OpenGov is a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer Join our smart, fun, and humble team to experience the most rewarding career of your life!Job Summary:The Demand Generation Specialist is a key contributor to pipeline growth across the OpenGov Cloud. In this role, you will focus on driving lead acquisition, nurturing prospects, and creating impactful campaigns. This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration. The ideal candidate demonstrates a solid understanding of B2B marketing and a passion for achieving measurable results aligned with OpenGov’s mission. Responsibilities: Campaign Strategy & Execution: Develop and execute multi-channel demand generation campaigns (email, paid media, webinars, and content syndication).Lead Generation: Collaborate with marketing and sales development teams to create strategies for attracting and converting qualified leads and hitting pipeline targets.Targeted Marketing: Identify and evaluate new vendors, channels, and campaign concepts that align with OpenGov’s Ideal Customer Profile (ICP) and suite-level needs.Budget Management: Manage campaign budgets, ensuring resource allocation aligns with performance targets and ROI expectations.ABM Support: Contribute to Account-Based Marketing (ABM) strategies by executing targeted campaigns for high-value accounts.Marketing Automation: Use platforms like Marketo and Salesforce to build campaigns, segment audiences, and track results, adjusting tactics as necessary.SEO & SEM: Collaborate with digital marketing experts to ensure campaigns are optimized for search engine performance.Performance Tracking & Campaign Insights: Monitor campaign metrics, produce initial performance reports, and recommend improvements based on findings.Cross-Functional Collaboration: Work closely with sales development, product marketing, content marketing, and operations teams to ensure alignment between demand generation activities and broader company objectives. Requirements and Preferred Experience: Bachelor’s degree in Marketing, Advertising, Digital Media, Business Analytics, or equivalent is requiredA minimum of two years of experience in B2B/B2G SaaS advertising experience is required, preferably at a high-growth company with an emphasis on account-based marketing at scaleProficiency with Salesforce and Marketo (or comparable tools) is required; experience with ABM platforms is a plus.Experience with Google Analytics, Google Ads, and social advertising platforms is preferred.Goal-driven with a keen interest in search and digital marketing is requiredDemonstrated ability to manage multiple campaigns with varying objectives simultaneously is requiredStrong analytical skills with the ability to interpret data and identify actionable insights is required.Effective interpersonal and communication skills, with the ability to collaborate across teams and with external partners, are requiredStrong writing, grammar, spelling, proofreading, and researching skills are required On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performanceThe final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location. Additional Information What makes OpenGov unique»Leadership:CEO Zac Bookman (MPA from Harvard and JD from Yale) is truly a mission-driven CEO. He was named one of the 100 most Intriguing Entrepreneurs by Goldman Sachs, a Tech Pioneer by the World Economic Forum, andSF and Silicon Valley Business Times' 40 under 40 class of 2018!»Growth:Record breaking growth with 1,800+ governments (and counting) using our products. Click here to read more. »Culture:Winner of 2023 Top Workplaces USA award, Awarded Top 25 Cloud Companies to Work For, Winner of Forbes 2022 Best Startup Employers, 50 Best Workplaces award. Check out our Careers Video!»Perks: Comprehensive medical, dental, and vision coverage for you and your family. We almost forgot to mention: New parents get paid leave to welcome your new bundle of joy into your family. Plus, a wellness stipend for gym memberships/fitness classes for medical plan enrollees, employer HSA contribution, 401k with employer match, and lunch in-office every Wednesday.»Product:Named to the GovTech 100 (seven consecutive years), we are the leader in cloud software for our nation's cities, counties, and state agencies. »Mission Driven:We are a technology company with a passion for the mission. We're powering more effective and accountable government.Come join us and make a positive social impact!OpenGov is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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