Marketing Specialist, Content & Experiential

Cumberland Farms is a leading convenience retailer in the United States, seeking a Marketing Specialist, Content & Experiential to support their marketing efforts. The role involves creating engaging campaigns and experiences that connect with customers, leading content creation, and executing local marketing programs. Responsibilities Collaborate closely with design, marketing, and merchandising teams to create cohesive campaigns that blend visual and verbal storytelling Own the creation, editing, and distribution of written and digital content across internal and external channels, ensuring brand consistency, engagement, and alignment with campaign objectives Support creative concepting from ideation through execution, including social, email, print, and experiential materials Plan and execute local activations, seasonal events, and cultural-moment campaigns Collaborate with stores, regional teams, and merchandising partners to ensure seamless execution and strong customer engagement Partner with Media & Advertising, Merchandising, Brand, and Operations teams to align initiatives with go-to-market strategies and broader brand objectives Oversee timelines, budgets, and vendor or partner relationships for all initiatives Ensure programs are delivered efficiently, effectively, and with high-quality execution Take on special projects or initiatives as needed to support the Senior Director and overall Media & Advertising strategy Skills Bachelor's in Marketing, Advertising, Communications, or Business or equivalent experience 1-2 years' experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns Strong ability to connect strategy to execution, with excellent project management skills Ability to manage multiple projects simultaneously and meet deadlines with adaptability in a fast-paced, evolving environment Collaborative mindset, building strong relationships across functions and with external partners Results-oriented with a strong focus on measurable impact and driving business outcomes Excellent written, oral, and presentation skills Creative thinker who identifies trends and translates them into actionable, business-focused recommendations Detail-oriented with a strong focus on executional excellence Innovative, proactively exploring new marketing approaches and tactics Comfortable traveling to oversee events, store activations, and partner engagements Bachelor's in Marketing, Advertising, Communications, or Business 1-2 years' experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns Benefits Competitive Wages Work today, get paid tomorrow through our earned wage access program Paid Time Off Medical/Health/Dental Coverage 401K with Company Match Team Member Discounts Tuition Reimbursement Employee Assistance Program Health Savings Account Company Spirit Days Employee recognition and awards And much more! Company Overview Cumberland Farms, Inc. operates as a convenience store/petroleum marketer. It also purchases, sells, leases. It was founded in 1938, and is headquartered in Framingham, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is