Marketing specalist
We are looking for a creative, hands-on Marketing Specialist to drive innovation across our social channels. The ideal candidate will use data to help inform behavior, come with a creative eye, and be able to collaborate across the organization to serve various brand and content strategy objectives.
This position is for someone who wants to help a hyper-growth firm lead, shape, and increase audience awareness and engagement. We're searching for someone who is analytical and creative in equal measure, with a passion for disrupting categories and increasing consumer value. As Orba is a new startup, this is an opportunity to join at the ground level, make immediate impacts, work directly with founders, and continually grow with the company as it scales.
Some of the general responsibilities of the Marketing specialist include:
Manage and execute Orba's social strategy across our social channelsYou will specialize in one or more areas of Campaigns, Events, Webinars, Community, Social Media, Content, Product Marketing or Marketing Operations and Analytics.Lead the execution of Orba's social content calendarEnsure there is on-brand messaging across all social media channelsEnsure that social campaigns are aligned with larger content strategy initiativesWork with brand and creative stakeholders to organize and prioritize content deliverablesBuild and deliver cross-channel reporting and optimization needsEnsure Orba is utilizing best-in-class social media tools for analytics, sentiment and schedulingManage monthly data, insight and reportingWork closely with the Marketing manager, Project management, UX/UI teams to roadmap strategic growth.Research, write and publish content for social media contentDevelop and integrate regional marketing strategies (events, digital, PR and more)Analyse campaigns, consumer trends and the competitive landscapeInfluence, educate and prompt senior colleagues on the benefits of marketing
Skills & Requirements:
2+ years B2B SaaS/Technology-based marketing experienceStrong understanding of technology marketing (SaaS, IT or Tech products)Energy, enthusiasm, passion and commercial awarenessDemonstrable ability to create excitement, both internally and externallyShould be able to collaborate with other team members.Demonstrable experience with basic video editing and graphic designSolid understanding of modern (digital) marketing techniquesAcquisition and lead generation experienceSelf-management and accountability with solid leadership skillsExperience using automation and analytics tools Salesforce, HubSpot, Social, Analytics)Experience within a fast-changing, start-up or similar environments (flexibility)Strong understanding of all Social Media platforms (YouTube, Instagram, Twitch, Facebook, Twitter, TikTok), Instagram Stories, Instagram, Direct Messaging, YouTube Contact Page)Advanced understanding of standard social media metricsAbility to pick up on social media trendsKnowledge and understanding of content marketing strategies and executionAnalytical and quantitative skillsExperience working on digital-first brands with a strong e-commerce presenceFamiliarity using a data-informed approach to campaign execution and growthConduct primary and secondary market research and advise on sales and marketing strategies.
Other Skills and Qualifications
Desire to create, shape and share amazing content for a hyper-growth companySelf-directed, team-oriented, and customer-centricAbility to establish and meet tight deadlines, change directions when necessaryAbility to prioritize and drive many projects simultaneously with a sense of urgency
Apply Now
This position is for someone who wants to help a hyper-growth firm lead, shape, and increase audience awareness and engagement. We're searching for someone who is analytical and creative in equal measure, with a passion for disrupting categories and increasing consumer value. As Orba is a new startup, this is an opportunity to join at the ground level, make immediate impacts, work directly with founders, and continually grow with the company as it scales.
Some of the general responsibilities of the Marketing specialist include:
Manage and execute Orba's social strategy across our social channelsYou will specialize in one or more areas of Campaigns, Events, Webinars, Community, Social Media, Content, Product Marketing or Marketing Operations and Analytics.Lead the execution of Orba's social content calendarEnsure there is on-brand messaging across all social media channelsEnsure that social campaigns are aligned with larger content strategy initiativesWork with brand and creative stakeholders to organize and prioritize content deliverablesBuild and deliver cross-channel reporting and optimization needsEnsure Orba is utilizing best-in-class social media tools for analytics, sentiment and schedulingManage monthly data, insight and reportingWork closely with the Marketing manager, Project management, UX/UI teams to roadmap strategic growth.Research, write and publish content for social media contentDevelop and integrate regional marketing strategies (events, digital, PR and more)Analyse campaigns, consumer trends and the competitive landscapeInfluence, educate and prompt senior colleagues on the benefits of marketing
Skills & Requirements:
2+ years B2B SaaS/Technology-based marketing experienceStrong understanding of technology marketing (SaaS, IT or Tech products)Energy, enthusiasm, passion and commercial awarenessDemonstrable ability to create excitement, both internally and externallyShould be able to collaborate with other team members.Demonstrable experience with basic video editing and graphic designSolid understanding of modern (digital) marketing techniquesAcquisition and lead generation experienceSelf-management and accountability with solid leadership skillsExperience using automation and analytics tools Salesforce, HubSpot, Social, Analytics)Experience within a fast-changing, start-up or similar environments (flexibility)Strong understanding of all Social Media platforms (YouTube, Instagram, Twitch, Facebook, Twitter, TikTok), Instagram Stories, Instagram, Direct Messaging, YouTube Contact Page)Advanced understanding of standard social media metricsAbility to pick up on social media trendsKnowledge and understanding of content marketing strategies and executionAnalytical and quantitative skillsExperience working on digital-first brands with a strong e-commerce presenceFamiliarity using a data-informed approach to campaign execution and growthConduct primary and secondary market research and advise on sales and marketing strategies.
Other Skills and Qualifications
Desire to create, shape and share amazing content for a hyper-growth companySelf-directed, team-oriented, and customer-centricAbility to establish and meet tight deadlines, change directions when necessaryAbility to prioritize and drive many projects simultaneously with a sense of urgency
Apply Now