Marketing & SEO Specialist (E-commerce – Apparel)

Responsibilities • SEO & Technical Optimization: Execute on-page, off-page, and technical strategies. Conduct keyword research for apparel categories, optimize site architecture, and improve Core Web Vitals and mobile UX. • Content & Brand Marketing: Develop SEO-driven content calendars, including styling guides and trend reports. Collaborate with creative teams to ensure consistent brand tone and optimize all metadata and imagery. • Analytics & CRO: Track rankings, traffic, and conversions using GA4, GSC, and Ahrefs/SEMrush. Conduct A/B testing to improve conversion rates and align strategies with paid marketing teams. • Growth & Outreach: Manage backlink building through PR and guest posts. Identify influencer opportunities and stay current with Google algorithm updates and fashion trends. Requirements • 2–10 years of experience in SEO or digital marketing (E-commerce required). • Proven expertise in technical SEO and hands-on experience with Shopify or WooCommerce. • Proficiency in GA4, Search Console, Ahrefs/SEMrush, and Screaming Frog. • Basic knowledge of HTML/CSS and site performance optimization. • Strong analytical and project management skills. Preferred • Experience with fashion or lifestyle brands. • Knowledge of international SEO and multi-location targeting. • Familiarity with CRO, email marketing, and influencer collaborations. Benefits • Competitive salary based on experience plus performance-based incentives. • High ownership and visibility in a fast-paced, collaborative environment. • Flexible working options. Apply tot his job

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