Marketing Manager/Senior Marketing Manager, Little, Brown & Company
SUMMARY:
Little, Brown, a division of Hachette Book Group, is seeking an experienced and passionate Marketing Manager/Senior Marketing Manager to join our team. This individual would market titles across the Little, Brown list, executing campaigns for nearly every category of book, from romantasy, mystery, and horror to literary fiction, cookbooks, and conversation-sparking works of nonfiction.
The role is NYC based and reports into the Director of Marketing. HBG's current hybrid working model is three days in the office per week. Title and salary commensurate with experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Work closely with authors and agents, as well as editorial and publicity, on approximately 25 book campaigns a year
• Execute marketing campaigns for new hardcover titles from established and debut authors and optimize campaigns for select paperback publications
• Communicate directly with authors and agents to develop, present, and execute marketing and promotional plans
• Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brands
• Actively participates in and leads internal meetings as needed, as well as meetings with authors, agents, and sales
• Incorporate insights and data about available audiences for each book that we publish and ways to reach them through advertising, promotion and social media while also keeping up-to-date on new platforms and marketing methods
• Manage promotion plans and budgets for each title campaign
• Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
• Strategize and contribute to social media and DTC email efforts for both imprints
Apply Now
Apply Now
Little, Brown, a division of Hachette Book Group, is seeking an experienced and passionate Marketing Manager/Senior Marketing Manager to join our team. This individual would market titles across the Little, Brown list, executing campaigns for nearly every category of book, from romantasy, mystery, and horror to literary fiction, cookbooks, and conversation-sparking works of nonfiction.
The role is NYC based and reports into the Director of Marketing. HBG's current hybrid working model is three days in the office per week. Title and salary commensurate with experience.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Work closely with authors and agents, as well as editorial and publicity, on approximately 25 book campaigns a year
• Execute marketing campaigns for new hardcover titles from established and debut authors and optimize campaigns for select paperback publications
• Communicate directly with authors and agents to develop, present, and execute marketing and promotional plans
• Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to build author brands
• Actively participates in and leads internal meetings as needed, as well as meetings with authors, agents, and sales
• Incorporate insights and data about available audiences for each book that we publish and ways to reach them through advertising, promotion and social media while also keeping up-to-date on new platforms and marketing methods
• Manage promotion plans and budgets for each title campaign
• Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
• Strategize and contribute to social media and DTC email efforts for both imprints
Apply Now
Apply Now