marketing manager, US Retail Integrated Marketing Strategy (Fall) [Remote, U.S.]
About the position As a Starbucks Marketing Manager, you will lead the integrated marketing strategy and execution of our Fall campaign to engage our customers and deepen their love for Starbucks. You will collaborate with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, and develop communication strategies to engage our customers at all points along the customer journey. Responsibilities • Lead the seasonal campaign work for our Fall planning period - balancing short-term and long-term marketing priorities across all communications channels. • Lead the development and execution of multi-channel marketing strategies for key marketing initiatives - proactively identifying new opportunities to support Brand engagement throughout the year. • Lead the marketing strategy for our key product priorities for the season - beloved Pumpkin Spice Latte as well as other returning favorites and new introductions. • Manage the creation of marketing strategic priorities, and work with other marketing teams to create briefs and evaluate creative work with our agencies, ensuring output is on strategy and on budget. • Develop and implement marketing research plans in partnership with Consumer Insights & Analytics to inform Go-To-Market strategies and creative briefs. • Partner with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, manage projects and resolve issues. • Support the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives. Requirements • Minimum 3+ years of brand management experience • Minimum 3+ years of project management experience • Ability to work proactively, collaboratively • Ability to communicate clearly, concisely and persuasively • Ability to balance multiple priorities and meet deadlines • Ability and willingness to navigate change and ambiguity Benefits • Access to medical, dental, vision, basic and supplemental life insurance • Short-term and long-term disability • Paid parental leave • Family expansion reimbursement • Paid vacation from date of hire • Sick time (accrued at 1 hour for every 25 hours worked) • Eight paid holidays and two personal days per year • 401(k) retirement plan with employer match • Discounted company stock program (S.I.P.) • Starbucks equity program (Bean Stock) • Incentivized emergency savings • Financial well-being tools • 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program • Student loan management resources • Access to other educational opportunities • Backup care and DACA reimbursement Apply tot his job