Marketing Manager, HCP Omnichannel Bone Health
Description:
• Join Amgen’s Mission of Serving Patients
• Our shared mission—to serve patients living with serious illnesses—drives all that we do.
• Shape CRM Journeys: Lead strategy and execution of HCP CRM campaigns via Salesforce Marketing Cloud.
• Elevate Peer-to-Peer Engagements: Build omnichannel pre- and post-event experiences for our P2P strategy.
• Drive the execution of the Peer-to-Peer (P2P) omnichannel engagement strategy.
• Empower the Field: Develop and optimize field enablement tools like rep-triggered emails and Connect-a-Rep.
• Fuel Innovation: Collaborate with the Omnichannel Lead, MCM Lead, and agencies on modular content development.
• Analyze & Optimize: Partner with Customer Data & Analytics and Campaign Operations to measure campaign performance.
• Orchestrate Execution: Support Symphony omnichannel campaign operations.
• Prolia hcp website owner: Manage updates to ProliaHCP.com, ensuring it reflects current strategy.
• Ensure Compliance: Lead MAC/MLR review of digital assets.
• HCP budget management: Act as the HCP budget consolidator.
Requirements:
• Doctorate degree
• Or Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Or Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Or Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Or High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Hands-on experience with CRM platforms (especially Salesforce Marketing Cloud), email, and HCP-facing digital tools
• Expertise in digital marketing execution in highly regulated industries
• Ability to distill data into actionable insights and clearly communicate them to stakeholders
• Strong project management and organizational skills with an eye for detail
• Experience with MAC/MLR review processes and budget tracking/visualization tools
• Strong interpersonal skills; ability to influence and collaborate across functions and levels
• Self-motivated with a growth mindset — you thrive in dynamic environments and embrace change
Benefits:
• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions,
• group medical, dental and vision coverage,
• life and disability insurance,
• and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible
Apply Now
Apply Now
• Join Amgen’s Mission of Serving Patients
• Our shared mission—to serve patients living with serious illnesses—drives all that we do.
• Shape CRM Journeys: Lead strategy and execution of HCP CRM campaigns via Salesforce Marketing Cloud.
• Elevate Peer-to-Peer Engagements: Build omnichannel pre- and post-event experiences for our P2P strategy.
• Drive the execution of the Peer-to-Peer (P2P) omnichannel engagement strategy.
• Empower the Field: Develop and optimize field enablement tools like rep-triggered emails and Connect-a-Rep.
• Fuel Innovation: Collaborate with the Omnichannel Lead, MCM Lead, and agencies on modular content development.
• Analyze & Optimize: Partner with Customer Data & Analytics and Campaign Operations to measure campaign performance.
• Orchestrate Execution: Support Symphony omnichannel campaign operations.
• Prolia hcp website owner: Manage updates to ProliaHCP.com, ensuring it reflects current strategy.
• Ensure Compliance: Lead MAC/MLR review of digital assets.
• HCP budget management: Act as the HCP budget consolidator.
Requirements:
• Doctorate degree
• Or Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Or Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Or Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Or High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Hands-on experience with CRM platforms (especially Salesforce Marketing Cloud), email, and HCP-facing digital tools
• Expertise in digital marketing execution in highly regulated industries
• Ability to distill data into actionable insights and clearly communicate them to stakeholders
• Strong project management and organizational skills with an eye for detail
• Experience with MAC/MLR review processes and budget tracking/visualization tools
• Strong interpersonal skills; ability to influence and collaborate across functions and levels
• Self-motivated with a growth mindset — you thrive in dynamic environments and embrace change
Benefits:
• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions,
• group medical, dental and vision coverage,
• life and disability insurance,
• and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible
Apply Now
Apply Now