Marketing Manager, ABM & Ops

About August HealthAt August Health, our mission is to empower the essential work of caring for our elders.We achieve this by providing a modern operating platform and electronic health record (EHR) that enables senior living operators to deliver high-quality care with confidence.Caregivers are the heart of senior living communities, embodying care, compassion, and well-being. Yet, they face increasing challenges—higher resident acuity, complex workflows, and staffing shortages. At August Health, we build tools that simplify their tasks, eliminate inefficiencies, and provide the insights they need to focus on what truly matters—caring for residents.At August, we strive to live our values each day, in every interaction with our customers and with each other.Be responsible – leave things better than you found themTake ownership – be decisive and take actionBe ambitious – build something greatKeep an open mindset – communicate candidly and welcome new ideasBe humble – celebrate each others’ successes and learn from our mistakesStay positive – assume best intentAbout the RoleAugust Health is looking for a hands-on marketer to help us drive pipeline through smart systems and tight alignment with sales and account management.Our GTM process is high-touch and relationship-driven — often starting at in-person conferences, then continuing through strategic follow-up over time. This is not a high-volume inbound funnel; it’s account-based and consultative. Our team creates the infrastructure, content, and campaigns that help August Health stay top-of-mind and convert interest into pipeline.This role supports marketing, sales, and account management. In addition to driving new pipeline, you’ll help track expansion opportunities within existing accounts, develop cross-functional dashboards that tie GTM efforts together, and ensure that marketing supports every stage of the customer lifecycle. You’ll be the point person for HubSpot — owning automation, reporting, and lifecycle strategy — and will help us make smarter use of the tools and data we already have and help us build our stack. What You’ll DoOwn and evolve our HubSpot infrastructure — including lists, workflows, sequences, and lifecycle stages to support our full GTM motionDesign and execute account-based campaigns that align with key sales initiatives, product rollouts, and strategic customer segments, focusing on 1:few and even 1:1 approaches.Create personalized strategies to engage decision-makers and ensure consistent, tailored outreach across segments.Develop structured follow-up systems for in-person sales and marketing programsCollaborate with sales and account management to deliver tailored outreach programs and enablement contentSupport customer expansion by surfacing lifecycle opportunities and coordinating campaigns with account teamsBuild and maintain dashboards that provide visibility into campaign performance, account engagement, and marketing’s impact on pipeline and revenueLaunch and iterate on lightweight paid campaigns to support awareness and engagement in target accountsBring a systems mindset to how we scale — creating repeatable, insight-driven marketing programs that align teams and drive resultsWhat We’re Looking For4+ years in B2B marketing with hands-on experience in ABMProven ability to support account-based, relationship-driven sales motionsHubSpot fluency — you’ve managed HubSpot for a previous company, including building workflows, lead scoring models, segmentation logic, and reportingExperience designing and executing multi-touch campaigns tied to personas, accounts, or product initiativesSystems-minded — you build structure that scales but you don’t over-engineerSkilled in repackaging/repurposing content and insights into outreach-ready materialsProficiency with tools like Clay, account-based marketing platforms, advertising platforms, etc.Strong data and analytics skills, you are comfortable using data to inform strategy and measure impactCollaborative — you can work well with sales, account management, and CXClear, concise communicator — particularly in writingEmpathetic marketer — you think deeply about your audience’s context, challenges, and decision-making processResourceful, proactive, and low-ego — you're energized by building, improving, and collaborating in a fast-moving environmentStartup experience preferredAbout our teamOur team brings together deep expertise in technology, healthcare, and company-building. We’ve led teams at Apple, Google, Landmark Health, and Adobe, co-founded and exited multiple companies, shipped products used by hundreds of millions of users, and managed clinical teams caring for thousands of patients.Backed by top-tier Silicon Valley investors, we are partnering with some of the largest senior care organizations in the U.S. to transform the future of senior living.We offer market competitive compensation based on experience and ability, including significant equity option grants. Other benefits include excellent health, dental, vision coverage, 401K, One Medical, Talkspace, HealthAdvocate, Teladoc memberships.

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