Marketing Lead (Remote)

The Marketing Lead will be responsible for all product and content marketing activities at Lightning Labs. This role will design go-to-market strategies and craft compelling stories around our products. While the Marketing Lead will largely focus on Product Marketing, this role will initially lead Content Marketing and associated activities. The ideal candidate will have previously served in a Product Marketing or writing-related role, have a high-level understanding of bitcoin and Lightning, and a passion for crafting compelling product stories. Responsibilities may include but are not limited to:Product MarketingDevelop value propositions, narratives, and positioning that translate product capabilities into solutions that better serve our customers and communityWork cross-functionally to understand the latest product roadmap, frame products, and set narratives early in the product development processCollaborate with the VP of Product to craft and manage achievable timelinesDrive blog development, and all associated marketing, to completion, coordinating with the Business team to ensure the value to users is clearly communicatedBalance dynamics between explaining the tech and business value behind all productsCommunicationsCreate compelling, high-quality content to drive awareness and education around the Lightning Network, Lightning Labs and its productsSupport funnel growth activities, such as blog posts, press releases, engagement across social outlets, and community eventsCreate collateral & messaging such as decks, detailed FAQs, client trainings, and moreBuild organic awareness and grow engagement across community platforms such as Slack, Telegram, Twitter, etc. Work with the Business Development team to develop educational materials to drive customer acquisitionLocation: Remote. US time zones highly preferredRequirements:3-5 years of experience in Product Marketing or writing-related role at a high-growth startupAttention to detail and strong writing and editing skillsCreative thinker who can effortlessly communicate technical concepts to non-technical audiencesHigh-level understanding of bitcoin, the Lightning Network, Lightning community, and Lightning Labs productsEagerness to try new things and energized by creative challengesPreferred:Passion for bitcoin and LightningEagerness to engage with the Lighting communityInterest in building and growing our Marketing vertical

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