Marketing Insights Analyst, REMOTE or Hybrid Remote in Lansing, MI

Remote Full-time
Employer Industry: Marketing and Business Development
Why Consider This Job Opportunity...
• Opportunity for career advancement and growth within the organization
• Competitive pay up to $117,800
• Comprehensive benefits package including health insurance and retirement plans
• Remote work flexibility within the U.S.
• Chance to work with a collaborative and innovative team
• Access to cutting-edge marketing technology and tools
What To Expect (Job Responsibilities)
• Conduct market research to support go-to-market strategies and business development initiatives
• Analyze data from various sources to assess marketing campaign effectiveness
• Develop and implement SEO/SEM strategies
• Analyze customer behavior and preferences to improve marketing strategies
• Ensure data accuracy and integrity through data quality processes
What Is Required (Qualifications)
• Bachelor's degree in marketing, business, statistics, or related field
• 5 years of experience in digital marketing, marketing analysis, or business intelligence
• Proficiency in data analysis tools such as Excel and Google Analytics
• Strong analytical and problem-solving skills
• Excellent communication skills to present data-driven insights to stakeholders
How To Stand Out (Preferred Qualifications)
• Master's degree in marketing or related field
• Google GA4 Certification or Certified Analytics Professional (CAP)
• Familiarity with CRM systems and marketing automation platforms
• Passion for marketing and industry trends
• Knowledge of statistical analysis and data visualization techniques
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Talentify is not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
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