Marketing and Business Development Specialist
Description Bochner PLLC is a technology-focused law firm serving innovators, from startups to Fortune 500 companies. We are looking for a data-driven Marketing and Business Development Specialist to help us build a robust marketing function from the ground up. In this role, you will be a key player in executing the firm's marketing and business development strategy. You will develop and manage marketing collateral, coordinate events, and create compelling content for our website, social media, and email campaigns. You will also play a crucial part in implementing and optimizing our CRM to track our business development efforts. The ideal candidate is a proactive and detail-oriented professional with a talent for storytelling and a passion for using technology and generative AI to drive results. You will be a part of a growing marketing team and this role will have key access to senior leadership. Responsibilities • Business Development Support: Collaborate with attorneys to prepare proposals, pitches, and other materials for business development opportunities. • Market Intelligence: Conduct research on prospective clients, industry trends, and competitor activities to identify new business opportunities and arm attorneys with actionable data before pitch meetings. • Pipeline ManagementCRM Operations: Assist in the firm-wide implementation and adoption of our CRM; help develop and maintain workflows, track key performance indicators (KPIs), manage the sales pipeline, and ensure data integrity. • Marketing ContentCollateral: Draft, edit, and distribute content for the firm's website, blog, social media, and email campaigns. Develop and maintain marketing materials, including practice descriptions, attorney biographies, and case studies. • Conference LogisticsItinerary Management: Manage all aspects of firm-sponsored events, webinars, and conference sponsorships. This specifically includes managing complex itineraries for senior partners attending major industry conferences, securing and scheduling high volumes of 1:1 networking meetings, and coordinating immediate post-conference follow-up calls to maximize ROI. • Digital PresenceWebsite Administration: Serve as a primary administrator for the firm's website (training provided); directly log in to update and publish news, bios, and resources ensuring all information is current. Monitor and report on key metrics using Google Analytics. Qualifications • Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. • Experience: 2-4 years of marketing or business development experience, preferably in a law firm or professional services environment. • CRM Proficiency: Proven experience with CRM software (Salesforce, Clio Grow, or similar) and email marketing platforms. • Technical Skills: Proficiency with the Microsoft Office Suite, Google Analytics, and Canva (or similar design tools). • AI Integration: Demonstrated proficiency using generative AI tools (e.g., ChatGPT, Copilot, Gemini) to enhance content creation and workflow efficiency. • Communication: Exceptional writing, editing, and communication skills, with a strong understanding of AP style. • Project Management: Ability to manage multiple projects simultaneously and meet tight deadlines. • Travel: Flexibility to travel for events and firm meetings as needed. Compensation The anticipated salary range for this position is $65,000 - $85,000. The final salary will be determined based on a number of factors, including the candidate's experience and geographic location. About Bochner PLLC Bochner PLLC is a law firm built to serve business and innovator clients from startups to Fortune 500 companies, both nationally and globally. From corporate and transactional counsel to litigation and trial practice, our dynamic team of seasoned professionals helps artfully navigate your legal, business, and regulatory challenges. Bochner PLLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. For more information, visit our website: www.bochner.law. To Apply Please submit your resume, a cover letter, and two work samples to [email protected]. Apply tot his job