Marketing Analyst & ABM Specialist

ABOUT PLACER.AI: Placer.ai is transforming how organizations understand the physical world. Our location analytics platform provides unprecedented visibility into locations, markets, and consumer behavior. Placer empowers thousands of customers—from Fortune 500 companies, to local governments and nonprofits— to make smarter, data-driven decisions. What sets us apart? We've built the most advanced location intelligence platform in the market while maintaining an uncompromising commitment to privacy, proving that powerful analytics and responsible data practices can coexist. Our growth reflects the market's demand: we reached $100M in annual recurring revenue within just 6 years of launching, achieved unicorn status with a $1B+ valuation in 2022, and continue to expand rapidly as one of North America's fastest-growing tech companies. We're creating a $100B+ market opportunity, and we're just getting started. Named one of Forbes America's Best Startup Employers and a Deloitte Technology Fast 500 company, we're building a culture where innovation thrives, collaboration is the norm, and every team member contributes to reshaping how the world understands location. SUMMARY: Placer.ai is looking for a Marketing Analyst & ABM Specialist to own day-to-day marketing analytics while playing a hands-on role in how we execute and measure account-based marketing. This role sits at the intersection of marketing, sales, and data — you'll be the first point of contact for marketing analytics questions, and you'll use those same analytical chops to make our ABM campaigns and sales enablement efforts sharper and more effective. This is a great fit for someone early in their career who is equally comfortable in a spreadsheet and a stakeholder conversation — someone who wants to understand how the business works, not just report on it. RESPONSIBILITIES: Marketing Analytics (Primary Focus) Be the default owner for marketing analytics questions — "What happened?", "Why did this change?", "Can we break this down by X?" Build, maintain, and iterate on dashboards used by Marketing, Sales, and leadership Analyze the full funnel (lead → conversion → expansion) across marketing channels, surfacing trends, drop-offs, and anomalies worth investigating Sanity-check metrics and ensure numbers are being interpreted correctly — push back when they're not Explain campaign and funnel performance clearly to non-technical stakeholders Document metric definitions and assumptions so knowledge doesn't stay locked in people's heads Help monitor data quality and investigate issues as they arise ABM Campaign Support Coordinate execution of ABM campaigns across Sales and Marketing, including audience targeting and marketing activities tied to specific accounts Use campaign performance data and intent signals to inform which accounts are most engaged and surface that context for AEs Track ABM campaign metrics and translate findings into clear, actionable updates for stakeholders Partner with Content teams to ensure the right content and assets are mapped to the right accounts and buying stages Act as a resource for AEs by connecting them to the right content, assets, and data signals at the right stage of their deals Bring a data-informed perspective to sales and marketing reviews — helping the team understand what campaigns are influencing pipeline and where the gaps are REQUIREMENTS: Must-Have 1–2 years of experience in marketing analytics, marketing operations, or a closely related field Familiarity with SQL — joins, aggregations, window functions, deduplication logic Experience working with real-world marketing or GTM data (messy data welcome) Solid understanding of funnels, cohorts, and basic attribution concepts Ability to explain metrics and caveats clearly to non-technical audiences Organized and proactive about documentation Native-level English proficiency Willingness to take calls in the evening Nice to Have (Willing to Learn On the Job) Experience with BI tools (Looker, Tableau, Hex, Mode, Power BI, etc.) Exposure to data warehouses (Databricks, BigQuery, Snowflake, Redshift, etc.) Familiarity with CRM or GTM tools (Salesforce, HubSpot, campaign platforms, website analytics) Python for analysis or light automation (Pandas, Polars, DuckDB, etc.) Traits That Matter Curious and comfortable with ambiguity — calm when the numbers don't make sense at first Willing to say "this metric is misleading" and explain why Interested in understanding how the business works, not just pulling reports Collaborative enough to earn trust with both Sales and Marketing stakeholders WHY JOIN PLACER.AI? Join a rocketship! We are pioneers of a new market that we are creating Take a central and critical role at Placer.ai Work with, and learn from, top-notch talent Competitive salary Excellent benefits NOTEWORTHY LINKS TO LEARN MORE ABOUT PLACER Placer.ai's $100M round C funding (unicorn valuation!) See our data in action at The Anchor Placer.ai in the news Video: About Placer for Commercial Real Estate Video Playlist: Placer Brand & Explainer Videos Placer.ai is committed to maintaining a drug-free workplace and promoting a safe, healthy working environment for all employees. Placer.ai is an equal opportunity employer and has a global remote workforce. Placer.ai’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Placer.ai applicant who requires reasonable accommodations during the application process should contact Placer.ai’s Human Resources Department to make the need for an accommodation known.