Marketing AI Automation Specialist

At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.We believe in Teammateship, Grit, and Innovation …. our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success.MARKETING AI AUTOMATION SPECIALIST We are seeking a highly skilled and innovative Marketing AI Automation Specialist to join our dynamic team. The ideal candidate will have a proven track record in developing and executing comprehensive go-to-market (GTM) strategies, leveraging AI and automation to drive growth and enhance customer engagement.This is a REMOTE option – Those residing in AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, & WI are welcome to apply!Compensation for this position starts at $75,000WHAT YOU WILL DO Develop and implement robust GTM strategies that align with business objectives and market trends. Utilize AI and automation tools to optimize marketing campaigns and customer journeys. Collaborate with cross-functional teams to ensure seamless execution of GTM plans. Analyze market data and customer insights to inform GTM strategy development. Lead the creation of marketing materials and content that support GTM initiatives. Monitor and report on the performance of GTM strategies, making data-driven adjustments as needed. Identify and capitalize on new market opportunities through strategic planning and execution. Ensure that all GTM activities are aligned with brand identity and messaging. Work closely with sales and product teams to align GTM strategies with sales goals and product launches. Stay current with industry trends and best practices in AI and automation to continuously improve GTM strategies. WHAT WE’D LIKE YOU TO HAVE Experience in marketing, with a focus on AI and automation. Proven success in developing and executing effective GTM strategies. Strong analytical skills and the ability to use data to inform strategic decisions. Excellent communication and collaboration skills. Experience with marketing automation platforms and AI tools. A deep understanding of customer journey mapping and its role in GTM strategies. Ability to manage and prioritize multiple projects and initiatives. Bachelor’s degree in marketing, Business, or a related field. WHAT YOU’LL LOVE ABOUT FOLEYThe People: Our close-knit, exceptionally talented teams are the heart of Foley. Our employees and customers consistently highlight our team spirit. Check out our customer feedback on Trustpilot.Outstanding Benefits: Choose from 3 medical plans, 2 levels of dental, and 2 levels of vision plans. Enjoy generous vacation, sick, and personal time off, plus a 401K plan with a match. We support your well-being so you can live your best life.Ideas Over Egos: In our entrepreneurial environment, you have the freedom to explore new ideas and approaches, backed by a collaborative team.Professional Growth: We prioritize internal growth and encourage employees to apply for new opportunities. Our People Operations team is here to help you plan and achieve your career goals.Our Environment: We celebrate success and believe in transparency and teamwork. We invest in collaboration tools to ensure face-to-face interactions, even in a virtual space. Many of our roles are remote, but we ensure our employees remain engaged and connected.What We Do, How We Do ItMany companies handle recruitment, background screening, and regulatory management in a fragmented way, using different vendors for recruitment, screening, and regulatory requirements. This approach is inefficient, costly, and increases the risk of overlooking important details.At Foley, we offer a seamless platform that manages recruitment, screening, and regulatory requirements under one roof. By integrating powerful technology with our deep expertise, we provide a comprehensive and superior experience for our customers.Where We're HeadedWe are continuously developing new solutions to address future challenges in recruitment, screening, and regulatory management. Our focus is on leveraging extensive data collection and innovative technologies, such as predictive analytics, to identify top talent and assess company risks. Our goal is to deliver cutting-edge solutions that drive success.What It's Like to Work with Us Diving Deep: Become an expert in a niche industry. Continual Growth: Advance your career and skills. Lifelong Friends: Build lasting relationships along the way. We are a 250+ person company on the brink of explosive growth, thanks to our AI-powered technology and predictive analytics. If you're ready to join our journey, visit us at: www.foleyservices.comKeywords: GTM Automation SpecialistGTM Operations AnalystMarketing Automation SpecialistSales Enablement Automation SpecialistRevenue Operations Analyst About the companyMissions are accomplished with people, driving towards a greater purpose. Foley has been a trusted partner to motor carriers of all sizes. Our technologically advanced approach to DOT compliance automates many of the background screening and compliance requirements motor carriers must comply with- making it easier for them to onboard and retain the right driver for their business. At Foley we just don’t help our customers stay compliant – we help them thrive. A positive attitude is everything. At Foley, we’ve created a culture that rewards kindness, enthusiasm, and a can-do attitude. Whether we’re working together internally or helping a customer solve a problem, we approach every challenge with a sense of humor, optimism, and the determination to succeed.

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