Manager, Sales Enablement and Effectiveness
Resonate is a leading provider of high-quality, AI-powered consumer data, intelligence, and technology, empowering marketers to create a more personalized world that increases customer acquisition and lifetime value. Our SaaS platform, Ignite, and our Data-as-a-Service (DaaS) offerings provide unparalleled insights into consumer motivations, values, and behaviors, enabling our clients to connect with their target audiences in more meaningful and effective ways. We are a dynamic and fast-growing company seeking passionate and innovative individuals to join our team!
The Manager, Sales Enablement and Effectiveness is a hands-on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day-to-day sales execution.
Working closely with the Vice President of Sales Operations and Go to Market Strategy, this individual supports the execution of sales strategy by optimizing workflows, driving technology adoption, and delivering practical, real-world training. The role partners cross-functionally with Sales, Marketing, Product Marketing, Business Systems, and Finance to ensure the sales team has the structure, insights, and resources needed to perform at a high level.
This is a high-impact builder role designed for someone who thrives on solving problems, creating scalable solutions, and driving measurable improvements across a growing sales organization.
Key Responsibilities
Sales Process and Workflow Enablement
Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal
Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy
Document, standardize, and maintain sales processes and best practices
Support adoption across brand, agency, and political sales teams
Training and Onboarding
Design and execute a comprehensive sales onboarding program to accelerate time-to-productivity
Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills
Partner with Product Marketing and Sales Leadership to ensure training reflects real-world selling scenarios
Sales Technology and Tools
Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms
Identify gaps and implement enhancements across enablement, forecasting, and conversation intelligence tools
Partner with Sales Operations and Business Systems to improve usability, drive adoption, and ensure tools increase productivity
Support technology integrations and optimizations that contribute to revenue growth
Sales Programs and Execution
Support planning and execution of key sales programs and events, including Sales Kickoff and Quarterly Business Reviews
Help lead strategic initiatives from concept through implementation, including defining objectives, success metrics, and follow-through plans
Cross-Functional Collaboration
Partner with Sales, Marketing, Product Marketing, Business Systems, and Finance to align enablement efforts with business priorities
Gather field feedback and translate it into practical improvements across tools, processes, and training
Data and Performance Insights
Leverage data and analytics to measure sales execution and team performance
Track and analyze enablement metrics such as onboarding effectiveness, tool adoption, training completion, and process improvements
Share insights with sales leadership to inform decisions and prioritize future initiatives
Qualifications & Experience Requirements
4+ years of experience in sales enablement, sales operations, or a related go-to-market function
Direct experience supporting B2B SaaS sales teams, preferably in a data or analytics environment
Strong understanding of B2B SaaS sales processes, methodologies, and support requirements
Proven ability to design and implement scalable processes that improve sales effectiveness and efficiency
Demonstrated experience implementing AI tools in sales environments with measurable results
Proficiency with modern AI tools (LLMs, sales intelligence platforms, etc.), including Claude (Projects, custom instructions, skill building, prompt engineering preferred)
Hands-on experience with Salesforce, Gong, Outreach, Mindtickle, Clari, People.ai, and similar systems
Experience leading technology implementation projects and system integrations preferred
Bachelorâs degree required; Masterâs degree preferred
Personal Success Characteristics
Builder mindset with a bias toward action and continuous improvement
Exceptional problem-solving ability with a talent for simplifying complexity
Strong communicator who can effectively engage sales reps, executives, and cross-functional partners
Skilled at translating product marketing materials into practical, sales-ready training
Proven ability to drive tool adoption and implement workflows that measurably improve productivity
Highly organized and able to manage multiple workstreams while maintaining attention to detail
Data-driven and comfortable using analytics to inform decisions and measure outcomes
Comfortable operating autonomously, making decisions in ambiguous situations, and taking ownership of results
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
Ownership: You take initiative, follow through, and hold yourself accountable.
Collaboration: You value working with others and building strong, respectful relationships.
Adaptability: You stay steady through change and adjust when needed.
Growth Mindset: Youâre open to learning, feedback, and trying new things.
Customer Focus: You keep the end user in mind and aim for impact.
Clear Communication: You express ideas simply and listen to understand.
Integrity & Empathy: You act with honesty and consider the people around you.
Strategic Thinking: You focus on what matters most and work with purpose.
Drive: You show up motivated and ready to move things forward.
Readiness: You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Benefits
Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, weâre committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so youâll have a clear understanding of the support and resources available to you as part of the Resonate team.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
Apply Now
The Manager, Sales Enablement and Effectiveness is a hands-on individual contributor responsible for building, executing, and continuously improving the programs, processes, and tools that support the sales organization. This role is focused on making selling easier, more consistent, and more predictable while improving onboarding, training, and day-to-day sales execution.
Working closely with the Vice President of Sales Operations and Go to Market Strategy, this individual supports the execution of sales strategy by optimizing workflows, driving technology adoption, and delivering practical, real-world training. The role partners cross-functionally with Sales, Marketing, Product Marketing, Business Systems, and Finance to ensure the sales team has the structure, insights, and resources needed to perform at a high level.
This is a high-impact builder role designed for someone who thrives on solving problems, creating scalable solutions, and driving measurable improvements across a growing sales organization.
Key Responsibilities
Sales Process and Workflow Enablement
Identify friction points across the sales lifecycle and redesign or optimize processes from lead handoff through deal close and renewal
Improve win rates, shorten sales cycles, and increase efficiency, consistency, and forecast accuracy
Document, standardize, and maintain sales processes and best practices
Support adoption across brand, agency, and political sales teams
Training and Onboarding
Design and execute a comprehensive sales onboarding program to accelerate time-to-productivity
Create and deliver ongoing training focused on product knowledge, messaging, competitive positioning, and selling skills
Partner with Product Marketing and Sales Leadership to ensure training reflects real-world selling scenarios
Sales Technology and Tools
Support the effectiveness of the sales technology stack, including Salesforce, Mindtickle, PeopleAI, and related platforms
Identify gaps and implement enhancements across enablement, forecasting, and conversation intelligence tools
Partner with Sales Operations and Business Systems to improve usability, drive adoption, and ensure tools increase productivity
Support technology integrations and optimizations that contribute to revenue growth
Sales Programs and Execution
Support planning and execution of key sales programs and events, including Sales Kickoff and Quarterly Business Reviews
Help lead strategic initiatives from concept through implementation, including defining objectives, success metrics, and follow-through plans
Cross-Functional Collaboration
Partner with Sales, Marketing, Product Marketing, Business Systems, and Finance to align enablement efforts with business priorities
Gather field feedback and translate it into practical improvements across tools, processes, and training
Data and Performance Insights
Leverage data and analytics to measure sales execution and team performance
Track and analyze enablement metrics such as onboarding effectiveness, tool adoption, training completion, and process improvements
Share insights with sales leadership to inform decisions and prioritize future initiatives
Qualifications & Experience Requirements
4+ years of experience in sales enablement, sales operations, or a related go-to-market function
Direct experience supporting B2B SaaS sales teams, preferably in a data or analytics environment
Strong understanding of B2B SaaS sales processes, methodologies, and support requirements
Proven ability to design and implement scalable processes that improve sales effectiveness and efficiency
Demonstrated experience implementing AI tools in sales environments with measurable results
Proficiency with modern AI tools (LLMs, sales intelligence platforms, etc.), including Claude (Projects, custom instructions, skill building, prompt engineering preferred)
Hands-on experience with Salesforce, Gong, Outreach, Mindtickle, Clari, People.ai, and similar systems
Experience leading technology implementation projects and system integrations preferred
Bachelorâs degree required; Masterâs degree preferred
Personal Success Characteristics
Builder mindset with a bias toward action and continuous improvement
Exceptional problem-solving ability with a talent for simplifying complexity
Strong communicator who can effectively engage sales reps, executives, and cross-functional partners
Skilled at translating product marketing materials into practical, sales-ready training
Proven ability to drive tool adoption and implement workflows that measurably improve productivity
Highly organized and able to manage multiple workstreams while maintaining attention to detail
Data-driven and comfortable using analytics to inform decisions and measure outcomes
Comfortable operating autonomously, making decisions in ambiguous situations, and taking ownership of results
Resonate Attributes
At Resonate, we care about more than your experience on paper. We look for teammates who bring the right mindset and ways of working to help us do great work, together. The Resonators who thrive here embody these qualities:
Proactive Problem-Solving: You spot challenges early and take initiative to solve them.
Ownership: You take initiative, follow through, and hold yourself accountable.
Collaboration: You value working with others and building strong, respectful relationships.
Adaptability: You stay steady through change and adjust when needed.
Growth Mindset: Youâre open to learning, feedback, and trying new things.
Customer Focus: You keep the end user in mind and aim for impact.
Clear Communication: You express ideas simply and listen to understand.
Integrity & Empathy: You act with honesty and consider the people around you.
Strategic Thinking: You focus on what matters most and work with purpose.
Drive: You show up motivated and ready to move things forward.
Readiness: You bring the skills to contribute meaningfully from day one.
These attributes are the foundation of how we work and grow together!
Benefits
Besides the opportunity to work alongside smart, fun, and hard-working colleagues at Resonate, you'll also enjoy uncapped growth potential, the chance to have a meaningful impact on the company, and the opportunity to work on cutting-edge, AI-powered marketing data and identity solutions that are forever changing the industry. From a competitive 401(k) match to an Open PTO policy that encourages real time off, weâre committed to creating an environment where our team members can thrive both inside and outside of work. Our comprehensive benefits package is designed to meet the diverse needs of our employees and their families. A full list of benefits is shared with candidates following their initial conversation with our HR team, so youâll have a clear understanding of the support and resources available to you as part of the Resonate team.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C.
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
Apply Now