Manager, Retention & Engagement
Job Description:
• Support omni-channel retention and engagement strategies to drive growth for HOKA across North America
• Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms
• Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns
• Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans
• Act as primary contact for internal brand marketing teams and external vendor partners
• Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches
• Execute geo-targeted campaigns to support wholesale and field events
• Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement
• Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
• Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
• Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
• Support retention initiatives for HOKA owned retail
• Provide guidance and mentorship to Marketing Associates and/or Coordinators
Requirements:
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
• 5+ years’ experience in relationship, digital, or email marketing required
• 3+ years management experience preferred, including hiring, coaching, and performance management
• Familiarity with email service providers, SMS gateway providers, creative briefing, editorial calendar planning, and digital technologies (Cordial, Attentive, Badge experience a plus)
• Strong understanding of direct-to-runner strategies and digital marketing
• Knowledge of digital marketing and ecommerce best practices preferred
• Experience with Google Analytics and Tableau preferred
• Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
• Demonstrates creativity and innovation, with a willingness to dive into data and support the team
Benefits:
• Competitive Pay and Bonuses
• Financial Planning and wellbeing
• Time away from work
• Extras, discounts and perks
• Growth and Development
• Health and Wellness
Apply tot his job
Apply To this Job
• Support omni-channel retention and engagement strategies to drive growth for HOKA across North America
• Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms
• Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns
• Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans
• Act as primary contact for internal brand marketing teams and external vendor partners
• Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches
• Execute geo-targeted campaigns to support wholesale and field events
• Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement
• Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
• Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
• Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
• Support retention initiatives for HOKA owned retail
• Provide guidance and mentorship to Marketing Associates and/or Coordinators
Requirements:
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
• 5+ years’ experience in relationship, digital, or email marketing required
• 3+ years management experience preferred, including hiring, coaching, and performance management
• Familiarity with email service providers, SMS gateway providers, creative briefing, editorial calendar planning, and digital technologies (Cordial, Attentive, Badge experience a plus)
• Strong understanding of direct-to-runner strategies and digital marketing
• Knowledge of digital marketing and ecommerce best practices preferred
• Experience with Google Analytics and Tableau preferred
• Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
• Demonstrates creativity and innovation, with a willingness to dive into data and support the team
Benefits:
• Competitive Pay and Bonuses
• Financial Planning and wellbeing
• Time away from work
• Extras, discounts and perks
• Growth and Development
• Health and Wellness
Apply tot his job
Apply To this Job