Manager, Integrated Marketing

Job Description: • Own and evolve the end-to-end GTM strategy for Dasher insurance offerings (occupational accident, auto, liability, etc.), from positioning to launch and retention. • Partner with Product, Legal, Risk, and Compliance to translate complex requirements into simple, clear, actionable communications. • Build segmented lifecycle campaigns that educate, activate, and support Dashers—especially in moments that matter (e.g., onboarding, incidents, renewals). • Analyze performance, measure adoption and comprehension, and iterate quickly to improve outcomes.• Serve as the internal expert and advocate for insurance within marketing—ensuring it connects to broader trust, safety, and value prop narratives with various insurance providers • Collaborate cross-functionally to identify regulatory opportunities and risks, supporting proactive planning and response. Requirements: • Has 6+ years of experience in product marketing, insurance, fintech, or regulated industries—ideally with exposure to compliance-heavy or gig economy products. • Can distill complexity and ambiguity into clear strategies and user-facing communications.• Is a sharp systems thinker—able to connect messaging to downstream metrics, from comprehension to NPS to claims behavior. • Brings strong cross-functional leadership and a track record of influencing without authority. • Thrives in fast-paced environments and is biased toward action. • Strong at creating in the white space and influencing product teams • A data-driven mindset and you have some experience working on marketing experimentation • Ability to flex seamlessly between strategy and execution working internally across a variety of teams • Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns • A builder’s mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing • Bonus: experience marketing to 1099 audiences or with safety/compliance-oriented products.• Bonus: MBA preferredBenefits: • 401(k) plan with employer matching • 16 weeks of paid parental leave • wellness benefits • commuter benefits match • paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act) • medical, dental, and vision benefits • 11 paid holidays • disability and basic life insurance • family-forming assistance • mental health program Apply tot his job