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Job Description
We have an immediate need for a highly experienced BI Manager, CRM & Advertising to own business analysis and project management for Cunard's Simon Data CDP; lead hands-on development of lifecycle journeys and trigger campaigns across all digital channels; regularly coordinate with our Email Service Provider teams-including Scalero for both B2C and B2B via Iterable and Salesforce Marketing Cloud (SFMC) integration; coordinate regional marketing efforts for North America and Australia; manage our lifestyle marketing studio through the CDP; deploy use cases and build audience segments for email, direct mail and paid media; ensure consistency in audience segments, drive efficiency and solve complex segmentation challenges; and collaborate closely with Digital Channel Analysts and CRM Specialists-because strong analytics chops, marketing expertise and clear communication aren't optional, they're mission critical.
Essential Functions:
Customer Database Marketing & Data Platform Owner:


Define and execute Simon Data database objectives and strategies, and guide IT on effective data models


Oversee end-to-end data collection and integration-build and maintain ETL pipelines (Simon Data, Salesforce, Polar Online/Academy, onboard spend, unsubs) into Snowflake


Implement complex customer segmentation and lifecycle journeys for email, direct mail and paid media


Leverage the CDP for analytics and reporting, translating raw data into targeted marketing insights and actions


Oversee direct mail and paid media segmentation strategies to ensure full alignment with CRM campaigns and overall marketing goals.


Marketing Analysis and reporting: Lead comprehensive, data-driven marketing analysis and reporting by:


Collecting, integrating and modeling data from all channels (Direct Mail Q3/Q4, repeat cruiser RFPs, digital campaigns, etc.)


Applying statistical methods and data visualization to extract actionable insights and inform future marketing strategies


Monitoring KPIs to assess campaign effectiveness and conducting competitive and trend analyses to uncover market opportunities


Staying on top of industry trends and customer behavior shifts to adapt strategies proactively


Designing, optimizing and maintaining dashboards in Looker, Tableau and internal tools for real-time visibility


Producing clear, data-driven reports with concise recommendations that drive stakeholder decisions


Collaborate with regional marketing, Digital Channel Analysts and CRM Specialists to gather user stories, CDP and ESP specs


Define acceptance criteria, document functional/technical requirements


Host weekly standups and monthly enhancement prioritization meetings


Lead and collaborate with cross-functional teams (developers, testers, website tag managers, IT, Digital Channel Analysts, and other stakeholders) on integration projects such as TAConnect API, Iterable, SFMC, MSFT SNDS, and Floodlight/Web 2.


This involves defining data requirements, developing data models, deploying CDP use cases, troubleshooting issues, and removing roadblocks to ensure successful, on-time delivery.


Additionally, partner with IT and data engineering to ensure the seamless flow of critical customer data across platforms and recommend improvements to BI tools.


Qualifications:


Bachelor's degree required in Marketing / Communications and/or related field


User experience with Jira and other project management tools


User experience with LiveRamp or equivalent connectivity platform


Proficiency in BI tools such as Power BI


Basic SQL skills for data governance, cataloging, and analysis


Understanding of web tracking and Analytics


Advanced skills in Excel


Expertise in email marketing best practices, technologies, trends, and GDPR, CAN-SPAM laws


Proven experience in A/B and multivariate test design, execution, and analysis


Ability to communicate well with all levels within the organization.


Excellent analytical and documentation skills with a high level of accuracy.


Ability to thrive in a fast-paced environment


Strong attention to detail, ability to prioritize multiple projects


Strong Project Management skills


Excellent presentation creation ability. Comfortable presenting to executives and cross-functional teams


Strong analytical, organizational, and verbal/written communication skills essential


5+ years of Campaign Management, Business Intelligence, and Customer segmentation experience


3+ years of experience with agile methodology


5+ years of professional Advertising management experience


3+ years of experience using a CRM systems like Siebel and Salesforce


3+ years of experience using a CDP platform like Simon Data or Adobe CDP


3+ years of Responsys, Salesforce Marketing Cloud, Iterable or other Email Service Providers


Experience building, evaluating, and testing data science models and their application to retention marketing


3+ years of experience in developing automative email journeys


At least two (2) years of leadership experience leading a team preferred


Excellent interpersonal skills that build trust, resulting in effective working relationships across the company.


Ability to anticipate how a decision made can affect other departments' operations and/or morale.


Proactive, self-starter and is excited to learn about and implement new types of marketing program


At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:


Health Benefits:


Cost-effective medical, dental and vision plans


Employee Assistance Program and other mental health resources


Additional programs include company paid term life insurance and disability coverage


Financial Benefits:


401(k) plan that includes a company match


Employee Stock Purchase plan


Paid Time Off


Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.


Vacation Time - All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.


Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.


Other Benefits


Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends


Personal and professional learning and development resources including tuition reimbursement





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