Mailchimp Automation & eCommerce Lifecycle Specialist (WooCommerce Integration)

Job Description

We are a fast-growing eCommerce supplement brand looking for an experienced Mailchimp automation specialist to fully build out our email marketing infrastructure.

Project Scope

You will be responsible for:

1️⃣ Full Mailchimp Account Architecture Setup

Audience structure

Tagging system

Segmentation logic

Product-based tagging

Customer lifetime value segmentation

High-spender tagging

Engagement scoring setup

2️⃣ WooCommerce Integration & Tracking

Proper eCommerce integration

Product mapping

Revenue tracking setup

Abandoned cart configuration

Browse abandonment configuration

Event tracking validation

Google Analytics link tracking configuration

3️⃣ Core Revenue Automations

Build and implement:

Welcome Series (5–7 email flow with branching)

Abandoned Cart (3–4 emails)

Browse Abandonment

Post-Purchase Cross-Sell Flows (SKU-based branching)

Refill Reminder Automations (30 & 60 day logic)

Re-engagement / Win-Back Flow

VIP / High-Spender Flow

Subscription Cancellation Save Flow (if applicable)

4️⃣ Advanced Segmentation

We need dynamic segmentation for:

GLP-1 users

Performance / athlete customers

Men’s hormone optimization

Women’s hormone support

High lifetime spenders

Inactive subscribers

Engaged subscribers

5️⃣ Deliverables

Fully built and tested automation flows

Clear tagging architecture documentation

Flow map overview (visual or documented)

QA testing checklist confirmation

Reporting dashboard setup

Clear revenue attribution setup

Ideal Candidate

Proven experience setting up Mailchimp for eCommerce brands

Strong understanding of lifecycle marketing

Experience with WooCommerce integration

Data-driven mindset (open rate is not the goal — revenue is)

Ability to suggest optimization strategy

Experience with supplement or health brands is a bonus

Apply Now

Apply Now