Lifecycle Marketing / CRM Consultant (User Flows, Email, Automation & Engagement Systems)

Job Type: Contract (Project-Based, Potential for Ongoing Work) Location: Remote (U.S. Preferred) Client Company: Confidential (Technology Platform – Marketplace/Product-Based) Job Description We are a fast-growing, product-driven platform building a data-powered user experience with a strong focus on automation, engagement, and retention. We are seeking a Lifecycle Marketing / CRM Consultant to design and implement the systems that power our user communication — including email, SMS, push notifications, and behavioral automation. This role is responsible for owning the lifecycle strategy and execution, from user onboarding to long-term retention and conversion. This is not a basic email marketing role. We are looking for someone who has built and deployed lifecycle systems from the ground up. Role Overview This role sits at the intersection of: • Lifecycle Marketing (CRM) • Product Behavior & User Flows • Marketing Operations / Automation Systems You will define: • What we send • When we send it • Why users receive it • How systems trigger it What You’ll Be Responsible For1. Lifecycle Marketing Ownership (CRM) You will be the primary owner of our lifecycle and communication systems. Responsibilities include: • Email automation flows (welcome, onboarding, alerts, re-engagement, conversion) • Push and SMS strategy • User segmentation (hot / warm / cold users) • Engagement optimization (open rates, CTR, retention, churn) • Campaign calendar and automation logic 2. User Flows & Product-Driven Triggers • Map full user journeys: • Signup → onboarding → activation → retention → upgrade • Define what behaviors should trigger communication: • Example: saved searches, new opportunities, inactivity, engagement signals • Work alongside product/development to align messaging with platform behavior 3. Tech Stack Strategy & Implementation • Recommend and implement lifecycle tools such as: • Customer.io • Klaviyo • HubSpot • Define system architecture (CRM, messaging tools, backend integration) • Ensure scalability, performance, and cost efficiency 4. Marketing Operations / System Deployment • Build and deploy automation systems: • Event tracking • Data pipelines • Workflow logic • A/B testing frameworks • Work with developers to integrate APIs and ensure proper data flow 5. Performance & Optimization • Analyze lifecycle performance: • Which emails drive conversions • What increases retention • Where users drop off • Continuously optimize flows, timing, and segmentation How This Role Fits Into the Team This role combines responsibilities typically split across: • Lifecycle Marketing Manager / CRM Manager • Marketing Operations / Marketing Engineer • Growth / Product Collaboration You will: • Own what gets sent and how it performs • Help define when and why it gets triggered • Ensure systems are actually built and running Required Experience (Must Have) We are ONLY considering candidates who can demonstrate: • Proven experience building and deploying lifecycle systems from scratch • Hands-on experience with platforms such as: • Customer.io, Iterable, or Braze • Strong understanding of: • Event-driven automation • Behavioral segmentation • User lifecycle design • Experience working with developers and product teams Required Application Details (Mandatory) To be considered, applicants MUST include: 1. Past Work • Examples of lifecycle systems you have built • Platforms/tools used • Your exact role (strategy vs. implementation vs. both) 2. Deployment Breakdown (Minimum 2 Projects) For each project, include: • What the system did (onboarding, alerts, retention, etc.) • Tools used • How it was implemented (API, native integration, custom setup) • Results (if available: conversion, retention, engagement metrics) 3. Technical Approach (Short Answer) “How would you structure lifecycle automation for a multi-sided marketplace platform?” Nice to Have • Experience with: • PostHog or Mixpanel • Marketplace or SaaS experience • Subscription or freemium model experience What Success Looks Like • Fully operational lifecycle system tied to real user behavior • Automated flows driving engagement and conversion • Clear segmentation and messaging strategy • Scalable infrastructure for long-term growth Pay: $100.00 - $300.00 per hour Work Location: Remote