Legal SEO Strategist Account Manager

The SEO Account Manager leads the strategy and performance oversight of client SEO campaigns. This role partners with clients and Growth Lab’s SEO specialist team to translate business goals into clear SEO priorities, guide execution, and ensure measurable results. The Account Manager tracks performance, communicates insights to clients, and identifies opportunities to improve search visibility, traffic, and conversions while coordinating across content, technical SEO, and development teams. Description Position Roles & Responsibilities The SEO Account Manager is a client-facing role responsible for acting as the main point of contact between clients and the internal SEO team. This person plays a critical role in communicating SEO campaign performance, managing client expectations, identifying potential upsell opportunities, and ensuring tasks are executed on time and in alignment with client goals. The Account Manager ensures each client receives concierge-level service , driving strong retention, satisfaction, and long-term success. This role requires a blend of strategic thinking, excellent communication, and strong project management skills. SEO Account Managers work hand-in-hand with SEO Specialists to translate client goals into actionable plans and measurable results. Core Responsibilities: 1. Client Onboarding Lead new client onboarding, including kickoff calls, information gathering, and goal-setting. Set clear expectations around deliverables, timelines, and communication processes. Collaborate with SEO Specialist to create a customized SEO roadmap based on client objectives. 2. SEO Campaign Alignment Partner with the assigned SEO Specialist to ensure SEO strategies are tailored to each client’s business goals and local market dynamics. Regularly review campaign performance and strategy. Translate technical SEO information or updates into clear, client-friendly language. 3. Client Communication & Relationship Management Serve as the primary point of contact for assigned clients, responding to inquiries within one business day. Conduct regular check-ins to review performance, present insights, and gather client feedback. Maintain detailed records of client communications, feedback, and priorities using internal tools (Zoho). Send monthly "value-add" emails to clients 4. Task & Campaign Oversight Monitor task progress to ensure deliverables are completed on time and to a high standard. Identify potential roadblocks or gaps in execution and escalate to relevant team members when needed. Maintain oversight of campaign milestones, reporting cycles, and performance metrics. 5. Client Retention & Upsell Opportunities Proactively identify client needs, risks, and growth opportunities. Work closely with the Sales, PPC, and SEO Strategy teams to recommend new services or upgrades that align with the client’s evolving goals. Ensure a high level of client satisfaction to support long-term retention. Qualifications Completed Bachelor’s Degree 3+ years of digital marketing account management Experience doing SEO for small business and/or law firms is a major plus. Knowledge around onsite technical website optimization strategies Reading and understanding SEO traffic reports - competence in Google Analytics 4, Google Search Console, and SEMRush and emerging tools. Maintained above-standard client retention rates 2+ years of WordPress experience is a plus Exceptional communication skills, both written and verbal Must be comfortable and confident speaking on camera in virtual environments Able to confidently and professionally respond well to challenges from clients Detail oriented and well organized; must be able to juggle multiple deadlines each month 1+ years experience successfully working remotely is a plus Collaboration-minded; you get results AND you're a enjoyable to work with Benefits Great work-life balance and schedule flexibility 401(k) plus company match Generous Paid time off Medical, Dental, and Vision insurance About the Company We connect law firms to new potential clients searching for legal help. Our team consists of marketing entrepreneurs who work exclusively with fast-growth law firms, implementing strategies that increase online search visibility and convert leads into signed clients and cases. Each member of our team is a savvy marketer, entrepreneur, or business enthusiast with a deep understanding of how to transform a firm's web presence into a revenue-generating machine for scalable and predictable growth. Our core values include winning together with our clients, relentless pursuit of innovation, leading with honesty and integrity, unmatched dedication to service, maintaining work-life balance, and fostering an entrepreneurial spirit that encourages creativity and collaboration. If our mission and values resonate with you, we invite you to send us your information.