Lead Social Commerce Strategist

Reports To: Director of Commerce + Creator | Direct Reports: Creator Program Manager | Location: Remote About the Role The Lead Social Commerce Strategist is a mid-management role responsible for developing and leading go-to-market strategy for clients on TikTok Shop, as well as creator strategy for paid media clients. Reporting to the Sr. Director of Creator Commerce, this role manages a Creator Program Manager and acts as the strategic lead across affiliate marketing, creator programming, and social commerce execution. The ideal candidate brings a strong foundation in affiliate and creator marketing — and ideally experience in e-commerce or marketplace selling — and is energized by building scalable programs that drive measurable agency and client revenue. Key Responsibilities Go-to-Market Strategy & Client Leadership Develop and own the TikTok Shop go-to-market strategy for clients, translating brand objectives into actionable creator and commerce programs. Lead creator strategy for paid media clients, ensuring alignment between creator programming, paid amplification, and performance goals. Own agency and client revenue tied to social commerce and creator performance, setting targets and holding accountability for outcomes. Creator Program Strategy & Briefing Design tiered creator and affiliate program structures, including incentive frameworks, commission strategies, and briefing standards. Develop and deliver creator briefs that clearly communicate campaign objectives, content expectations, and performance benchmarks — ensuring consistency and quality across the program. Build and optimize scalable systems for creator sampling workflows and communication, enabling the Creator Program Manager to execute efficiently at scale. Establish best practices and playbooks for affiliate onboarding, briefing, and ongoing program management. Performance & Analytics Set KPIs and measurement frameworks for creator and social commerce programs; track GMV, conversion, CTR, content performance, and affiliate program health. Analyze program performance and surface insights that inform strategic optimizations; develop forecasts and client-facing reporting. Monitor overall social commerce channel health across TikTok Shop and Instagram Shop, identifying risks and growth opportunities. Cross-Functional Collaboration Partner with account managers to ensure creator strategy is aligned with client goals and integrated into the broader marketing plan. Collaborate with creative teams to shape content strategy and ensure creator briefs are informed by strong creative direction. Coordinate with paid media teams to align organic creator programming with paid amplification strategies and maximize content performance. Live Shopping Support the development of TikTok Live and live shopping strategies for relevant clients where applicable; this is a value-add capability, not a core requirement of the role. Qualifications Required 5+ years of experience in affiliate marketing, creator/influencer marketing, social commerce, or digital marketing — with at least 2–3 years of hands-on social commerce ownership. Deep, hands-on proficiency in TikTok Shop Seller Center, including the Affiliate Management system, campaign tools, and commerce suite. Proven track record of building and managing affiliate programs tied to measurable revenue outcomes, including tiering, incentive design, and briefing. Strong analytical skills — comfortable working with performance data, dashboards, and large datasets; able to translate findings into strategic recommendations. Experience managing performance-driven creator or influencer campaigns with clear KPIs (GMV, conversions, CTR, ROI). Demonstrated ability to build scalable operational systems and workflows in a fast-moving environment. Strong communicator with experience presenting strategy to clients or senior stakeholders. Experience managing or leading direct reports or junior team members. Preferred Background in e-commerce, marketplace selling (Amazon), or DTC. Experience with Instagram Shop or other social commerce platforms. Familiarity with Impact or other affiliate management platforms. Agency experience managing social commerce programs across multiple clients. Hands-on experience planning or executing TikTok Live or live shopping events.