Lead CRM Manager
Job Description: • Develop and execute CRM strategies for casino and sports betting brands, managing the full customer lifecycle; • Lead planning and analysis of promotional campaigns aimed at player acquisition, activation, retention, and reactivation; • Build and maintain advanced customer segmentation strategies based on behavioral and transactional data; • Design, execute, and evaluate A/B and multivariate tests to optimize CRM performance; • Oversee multichannel campaign execution (email, SMS, push notifications, outbound calls); • Collaborate with design, content, and product teams to deliver high-quality, on-brand promotional materials; • Develop and refine automated player journeys and customer retention funnels; • Plan monthly promotional calendars, including gamification mechanics and bonus campaigns; • Track and analyze key CRM KPIs on a daily, weekly, and monthly basis; • Improve customer engagement and communication metrics based on data insights; • Lead and support CRM team, ensuring clear priorities, high execution quality, and continuous development. Requirements: • 3+ years of hands-on CRM experience in the casino industry, in a CRM Lead role or as a strong Senior taking ownership of CRM processes and small teams. • Demonstrate expertise in developing segmentation strategies and personalized communication. • Work hands-on with email, SMS, push, and other CRM channels. • Understand bonus mechanics, player journey funnels, and engagement tactics. • Analyze data and extract actionable insights from large datasets. • Use CRM and marketing automation platforms confidently. • Apply gamification tools or engagement mechanics (e.g., quests, challenges) a plus. • Communicate in English (Intermediate or higher). Benefits: • Medical insurance and financial aid • Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.) • 100 % paid sick leaves • Paid vacation • Annual salary review (based on performance) • Quarter bonuses according to the company’s policy • Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc. • Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.) • Personal development plan • Corporate events and team-building activities • Growe Care (Well-being Program) • Free lunches at the office Apply tot his job