Junior Creator & Influencer Manager

Company: Petra BrandsLocation: Remote Position Type: Full TimeRole OverviewPetra Brands is seeking a Junior Creator & Influencer Manager to support the growth of our brands through creator partnerships across TikTok, Instagram, and emerging social commerce platforms.This role is ideal for someone who is deeply immersed in creator culture, understands how influencer marketing drives retail and direct-to-consumer growth, and enjoys managing the operational side of creator programs including sampling, outreach, and campaign coordination.You will work closely with our marketing, social, and sales teams to help scale our creator ecosystem while ensuring smooth execution of campaigns, creator relationships, and product seeding initiatives.Key Responsibilities1. Creator Relationship ManagementIdentify, recruit, and manage TikTok creators and influencers aligned with Petra Brands’ products and audience.Manage inbound creator requests from TikTok, Instagram, and email.Maintain an organized pipeline of creators across micro, mid-tier, and large creators.Track creator performance including views, engagement, and sales impact.2. TikTok Creator Program ManagementCoordinate TikTok creator sampling and seeding programs.Manage the full lifecycle of creator outreach including:Support paid and organic creator campaigns for both retail and DTC initiatives. 3. Creator Sampling & Product SeedingManage creator sample requests and maintain an organized sample inventory tracker.Coordinate product shipments to creators globally.Support product seeding strategies for new product launches and retail activations.Ensure timely fulfillment of creator sample requests. 4. TikTok Discord Community SupportAssist in building and managing Petra Brands’ TikTok Creator Discord community.Help onboard creators into the community.Support creator engagement through:Monitor feedback and creator sentiment.5. Creator Campaign ExecutionSupport the execution of creator campaigns for:Coordinate creator deliverables and timelines.Track campaign KPIs and report results to the marketing team. 6. Live Event Creator CoordinationManage product sampling and creator coordination for live events, trade shows, and creator meetups.Assist with creator invitations and engagement for events.Support logistics for creator participation at brand activations.7. Influencer Program OperationsMaintain internal systems including:Track creator codes, affiliate performance, and campaign metrics.Qualifications1-2 years of experience in influencer marketing, social media, or creator partnershipsStrong understanding of TikTok creator ecosystemExperience managing product sampling or influencer gifting programsHighly organized with strong project management skillsComfortable communicating with creators and managing relationshipsFamiliarity with social commerce and affiliate marketingKey Traits for Success Creator-obsessed: understands social media trends and creator cultureHighly organized: able to manage large volumes of creator requestsExecution-focused: ensures campaigns and shipments happen on timeRelationship-driven: builds strong creator partnershipsGrowth mindset: eager to test new creator strategiesWhat Success Looks LikeStrong creator network actively posting about Petra BrandsConsistent creator content driving awareness and salesEfficient product seeding and creator sampling programsA thriving TikTok creator communityCreator campaigns that support both retail launches and DTC growth

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