Join Our Team as a PPC Specialist: Lead Digital Success with Strategic Vision
Join Our Team as a PPC Specialist: Lead Digital Success with Strategic Vision! Ready to elevate your PPC skills? Become an integral part of our forward-thinking team at Eight Oh Two (802) and shape the success of our diverse clientele! We're in search of a proactive PPC Specialist to spearhead our paid search initiatives, amplifying traffic and conversions for our Clients. Let us introduce ourselves: Eight Oh Two is a leading search engine and performance marketing agency, backed by TBA Worldwide, a dynamic network of advertising, technology, and digital media firms. We specialize in delivering data-driven marketing solutions that drive real results for our clients across diverse industries. Recognized as a "Best Place to Work" for seven years, we foster a culture of creativity and excellence, empowering our team members to excel. With a diverse set of clients that operate across various verticals, we offer our team the opportunity to gain broad experience and make a significant impact. Join us and be part of a passionate team dedicated to making a lasting impact in the marketing industry. Become part of a team that values: • Fostering strong client connections • Delivering exceptional service • Creative and solution-oriented thinking • Shared commitment to client success What you'll do as a PPC Specialist: Campaign Setup and Management: • Launch and oversee paid search campaigns across platforms like Google Ads and Bing Ads. This includes setting up campaigns, creating keyword strategies, and managing budgets to meet client KPIs. Performance Optimization: • Regularly analyze campaign data to optimize for maximum ROI. Adjust strategies based on performance insights and industry best practices. Collaboration and Reporting: • Work closely with other marketing team members to ensure PPC strategies complement broader marketing goals. Provide clear, actionable reports to clients and internal teams that outline performance and recommendations for future improvements. Knowledge and skills required for the position are: • Bachelor's degree in Marketing, Business Administration, or related field (preferred). • 2-5 years of experience in PPC campaign management, preferably in an agency environment. • Up-to-date experience and success running campaigns for hospitality, travel, or hotel clients. • Proven track record of driving results and achieving KPI goals in digital marketing initiatives. • Experienced with Google Ads, Bing Ads, and Google Analytics, essential for effective campaign management and performance analysis. • Familiarity with Google Tag Manager booking engine troubleshooting is a bonus! • Excellent analytical skills and the ability to interpret data to drive informed decisions; comfort in Microsoft Excel or reporting platforms like Looker Studio. • Excellent leadership and teamwork abilities, with the capacity to effectively work with other service teams. • Strong communication and presentation skills, with the ability to convey complex concepts in layman's terms. • Comfortable and experienced in using PowerPoint to effectively present strategic guidance and tactical analysis to clients. • Ability to manage multiple projects and priorities in a fast-paced environment. • Continuous learning mindset to stay abreast of industry trends and changes. • Experience with Metasearch platforms (e.g., Derbysoft) is a big plus! Do you possess the skills and experience to excel in this dynamic role? Eight Oh Two offers a competitive benefits package, including top-tier insurance, flexible PTO, and a 401k match. Join a team that values innovation, collaboration, and making a real impact. Apply Now! Apply tot his job