Instagram Reels + SEO Specialist for Vacation Rental Brand
Instagram Reels + SEO Specialist for Vacation Rental Brand (Direct Bookings • Travel Content • UGC Editing) About Us We are a fast-growing vacation rental brand with large-group homes in Florida, Arizona, New York, and more. Guests love our pools, hot tubs, fire pits, game rooms, and stylish interiors. Our mission: Increase direct bookings through Instagram —not corporate branding, not homeowner leads, not business advice content. Our Instagram must feel like a travel page, not a marketing agency feed. Role Overview We are hiring ONE freelancer who can manage BOTH: 1. Instagram Content (Primary Deliverable) Create & post: 4–6 travel-style reels per month 4–6 static posts Captions + hashtags optimized for travel discovery Posting & scheduling Light engagement (comments/DMs) Reels MUST look like true Airbnb/travel content: Smooth transitions Fast-paced cuts (1–2 sec) Trending travel audio Pool/hot tub/fire pit highlights Walkthroughs of rooms Local attractions + hidden gems Night shots (LED lighting, pool glow) Text overlays like: “Sleeps 20” “Heated Pool” “Book Direct & Save” ❌ Corporate posts ❌ Motivational quotes ❌ Business/entrepreneurship reels ❌ Talking-head videos WILL BE REJECTED. 2. UGC (Guest-Generated Content) Editing — VERY IMPORTANT Our guests regularly: Tag us in their IG posts & stories Send us videos Share family moments, pool clips, nighttime fire pits, etc. You will: Collect UGC from tags & DMs Organize footage into folders Turn raw guest clips into polished, aesthetic travel reels Blend your edits with our property footage Create authentic travel storylines based on real guest experiences UGC is our #1 driver of direct bookings. 3. Basic SEO Monthly SEO audit & fixes Improve indexing, speed, meta tags, internal linking Build/optimize city landing pages Add guest-oriented CTAs (“Book Direct & Save”) Keyword optimization for terms like: “vacation rentals [city]” “large group rentals Florida” “direct booking [city]” Publish 1 SEO blog per month (topic given or suggested) You do NOT need to be a senior SEO — but you MUST know the basics well. Goal of This Role More direct-booking traffic Higher IG reach, saves, and shares More IG → website clicks Stronger overall social presence Consistent pipeline of travel-style content Required Experience (Non-Negotiable) You MUST have: Travel / Airbnb / hotel / real-estate reel experience A portfolio showing TRAVEL-STYLE REELS (not corporate content) Ability to edit mixed-quality UGC Basic SEO knowledge (on-page, keywords, internal linking) Strong English writing for captions & blogs If your portfolio shows ONLY business/corporate posts → please do not apply. TO APPLY — YOU MUST INCLUDE ALL 5 ITEMS (If any item is missing, your proposal will be automatically ignored.) 1. Start your proposal with the word “VACAY” This proves you read the post fully. 2. 3–5 travel-style reels you personally edited Airbnb, hotels, real estate or tourism content ONLY. 3. 1–2 examples of UGC edits Before/after if possible. 4. Brief summary of your SEO experience Local SEO or hospitality SEO preferred. 5. Your fixed monthly price for 10–20 hours Applications missing ANY item will NOT be considered. We are intentionally filtering for high-quality, niche-experienced freelancers. ⏱️ Workload 10–20 hours per month 3-month test → long-term if successful Budget $500–$900/month depending on: Reel quality Travel-style experience SEO skills Editing speed Communication We value quality over quantity. Why Work With Us Beautiful homes = easy content High flexibility Clear, quick communication Monthly stable work Freedom to create unique travel visuals Your content directly impacts bookings How to Apply Send your travel reels, UGC edits, SEO summary, and monthly price — and don’t forget “VACAY.” We’re hiring quickly once the right person applies. Apply tot his job