[Hiring] Product Manager - Caregiver Mobile Experience @Ceresti Health
Position Overview
Join our team as Product Manager, Caregiver Mobile Experience and own the end-to-end digital experience for caregivers. This role is responsible for Ceresti's caregiver-facing mobile app and digital experience, including self-serve onboarding, content delivery, engagement features, and long-term retention systems.
Your mission is to design an intuitive, empathetic, and personalized experience that keeps caregivers activated, supported, and meaningfully engaged throughout their journey with Ceresti. You will leverage data, AI, and behavioral insights to deliver the right guidance, education, and encouragement at the right time.
Success in this role is measured by caregiver activation, engagement, retention, and caregiver satisfaction. If you are passionate about building user-centered digital experiences in emotionally sensitive contexts, this role is for you.
About Us & What We Do
Ceresti is on a mission to reduce avoidable hospitalizations and improve care for people living with dementia while improving the lives of their families and caregivers. We envision a world in which family caregivers of people living with dementia are supported and have the knowledge, skills, and confidence to provide the best possible care for their loved ones.
Ceresti is a tech-enabled dementia care provider with a differentiated model of care that improves outcomes and delivers guaranteed cost savings by including family caregivers in the care team. We offer health plans and accountable care organizations a turnkey solution for impacting a population that has limited engagement in traditional clinical programs.
Our culture is rooted in agility, innovation, and collaboration. We believe that every ideaβno matter how smallβcan spark a meaningful improvement. Together, we create solutions that make a lasting impact on the healthcare ecosystem, enabling more compassionate and cost-effective care for those who need it most.
Responsibilities
Product Ownership & Strategy
β Own the vision and roadmap for Ceresti's caregiver-facing mobile and digital experience.
β Translate company goals around engagement, retention, and outcomes into clear product initiatives.
β Define the long-term evolution of the caregiver app and digital journey.
β Balance rapid iteration with thoughtful long-term experience design..
Caregiver Experience & Engagement
β Design intuitive, empathetic digital experiences for caregivers navigating dementia care.
β Own self-serve onboarding, activation flows, and time-to-value.
β Deliver engaging content systems, education modules, nudges, and personalized guidance.
β Continuously test and optimize engagement strategies to improve activation, usage, satisfaction, and retention.
β Ensure the digital experience reinforces trust, confidence, and emotional support
Personalization & AI
β Partner with data and engineering teams to build AI-driven personalization across content, guidance, and in-app interactions.
β Use behavioral signals and program stage data to adapt experiences dynamically.
β Apply AI responsibly in emotionally sensitive user journeys..
Execution & Delivery
β Define clear requirements and user stories.
β Work closely with engineering to scope and ship high-quality mobile experiences.
β Use experimentation frameworks (A/B testing, cohort analysis) to iterate quickly.
β Leverage modern AI tools for rapid prototyping and discovery.
Cross-Functional Collaboration
β Partner with clinical, coaching, content, and operations teams to ensure digital experiences align with real-world caregiver needs.
β Collaborate with marketing and partnerships where needed to support activation and digital growth.
β Communicate roadmap and performance clearly to leadership.
Required Qualifications
Education
β BS/BA degree or higher.
Experience
β 3+ years of experience as a Product Manager or equivalent.
β Experience owning mobile apps or user-facing digital products.
β Experience driving engagement and retention in ongoing user journeys.
β Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required.
β Experience with AI-driven personalization or behavioral engagement systems is a strong plus
β Healthcare or caregiving experience is a plus.
Skills
β Strong user empathy and experience design instincts.
β Strong analytical and experimentation skills.
β Ability to design intuitive experiences for complex or emotionally sensitive user journeys.
β Excellent written and verbal communication skills.
β Highly collaborative; able to build trust across functions.
β Organized, pragmatic, and execution-focused.
β Curious, adaptable, and comfortable learning new domains.
β High integrity, transparency, and ownership mindset.
β Must be able to pass a background check.
Job Type
β Full time
What We Offer
β Competitive salary and benefits package
β Opportunities for professional growth and development
β Collaborative and dynamic work environment
β Flexible work arrangements and remote work options
β Access to cutting-edge technologies and tools
β Opportunity to work with and shape the use of emerging AI technologies in a mission-driven healthcare environment.
Join us to build technology solutions that empower family caregivers and improve patient care outcomes, all while advancing your career in a dynamic, growth-oriented environment.
Join our team as Product Manager, Caregiver Mobile Experience and own the end-to-end digital experience for caregivers. This role is responsible for Ceresti's caregiver-facing mobile app and digital experience, including self-serve onboarding, content delivery, engagement features, and long-term retention systems.
Your mission is to design an intuitive, empathetic, and personalized experience that keeps caregivers activated, supported, and meaningfully engaged throughout their journey with Ceresti. You will leverage data, AI, and behavioral insights to deliver the right guidance, education, and encouragement at the right time.
Success in this role is measured by caregiver activation, engagement, retention, and caregiver satisfaction. If you are passionate about building user-centered digital experiences in emotionally sensitive contexts, this role is for you.
About Us & What We Do
Ceresti is on a mission to reduce avoidable hospitalizations and improve care for people living with dementia while improving the lives of their families and caregivers. We envision a world in which family caregivers of people living with dementia are supported and have the knowledge, skills, and confidence to provide the best possible care for their loved ones.
Ceresti is a tech-enabled dementia care provider with a differentiated model of care that improves outcomes and delivers guaranteed cost savings by including family caregivers in the care team. We offer health plans and accountable care organizations a turnkey solution for impacting a population that has limited engagement in traditional clinical programs.
Our culture is rooted in agility, innovation, and collaboration. We believe that every ideaβno matter how smallβcan spark a meaningful improvement. Together, we create solutions that make a lasting impact on the healthcare ecosystem, enabling more compassionate and cost-effective care for those who need it most.
Responsibilities
Product Ownership & Strategy
β Own the vision and roadmap for Ceresti's caregiver-facing mobile and digital experience.
β Translate company goals around engagement, retention, and outcomes into clear product initiatives.
β Define the long-term evolution of the caregiver app and digital journey.
β Balance rapid iteration with thoughtful long-term experience design..
Caregiver Experience & Engagement
β Design intuitive, empathetic digital experiences for caregivers navigating dementia care.
β Own self-serve onboarding, activation flows, and time-to-value.
β Deliver engaging content systems, education modules, nudges, and personalized guidance.
β Continuously test and optimize engagement strategies to improve activation, usage, satisfaction, and retention.
β Ensure the digital experience reinforces trust, confidence, and emotional support
Personalization & AI
β Partner with data and engineering teams to build AI-driven personalization across content, guidance, and in-app interactions.
β Use behavioral signals and program stage data to adapt experiences dynamically.
β Apply AI responsibly in emotionally sensitive user journeys..
Execution & Delivery
β Define clear requirements and user stories.
β Work closely with engineering to scope and ship high-quality mobile experiences.
β Use experimentation frameworks (A/B testing, cohort analysis) to iterate quickly.
β Leverage modern AI tools for rapid prototyping and discovery.
Cross-Functional Collaboration
β Partner with clinical, coaching, content, and operations teams to ensure digital experiences align with real-world caregiver needs.
β Collaborate with marketing and partnerships where needed to support activation and digital growth.
β Communicate roadmap and performance clearly to leadership.
Required Qualifications
Education
β BS/BA degree or higher.
Experience
β 3+ years of experience as a Product Manager or equivalent.
β Experience owning mobile apps or user-facing digital products.
β Experience driving engagement and retention in ongoing user journeys.
β Comfort working in fast-paced, ambiguous environments where scrappiness and ownership are required.
β Experience with AI-driven personalization or behavioral engagement systems is a strong plus
β Healthcare or caregiving experience is a plus.
Skills
β Strong user empathy and experience design instincts.
β Strong analytical and experimentation skills.
β Ability to design intuitive experiences for complex or emotionally sensitive user journeys.
β Excellent written and verbal communication skills.
β Highly collaborative; able to build trust across functions.
β Organized, pragmatic, and execution-focused.
β Curious, adaptable, and comfortable learning new domains.
β High integrity, transparency, and ownership mindset.
β Must be able to pass a background check.
Job Type
β Full time
What We Offer
β Competitive salary and benefits package
β Opportunities for professional growth and development
β Collaborative and dynamic work environment
β Flexible work arrangements and remote work options
β Access to cutting-edge technologies and tools
β Opportunity to work with and shape the use of emerging AI technologies in a mission-driven healthcare environment.
Join us to build technology solutions that empower family caregivers and improve patient care outcomes, all while advancing your career in a dynamic, growth-oriented environment.