Head of Retention & Email Marketing

IMPACT BRANDS is a leading contributor to the health and wellness industry. With a journey from 5 to over 400 colleagues, and the expansion to a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). We are dedicated to helping improve the lives of people all over the world.At IMPACT BRANDS, we embrace remote work culture and cherish open-mindedness, high energy, and adaptability qualities that are essential in our dynamic environment. We prioritize the growth of every team member, regardless of their location, offering advancement from intern to leadership roles.IMPACT BRANDS has already positively impacted the lives of 3 million people worldwide. Join us as a remote Head of Retention & Email Marketing (REMOTE) and let’s impact billions together!Our Treats:Remote work. Whether it's your home office, a cozy cafe, or a scenic spot across the globe, you have the autonomy to choose your workspace.Home office budget. A home office allowance and the possibility to choose between a MacBook or a Windows-based workstation.Health and wellness budget. We value your well-being - investment in your health is not just encouraged but actively supported.More free time. Enjoy 25+ Working Days of Holidays to recharge and relax from work.Volunteering. Embrace the opportunity to dedicate 2 paid days each year towards personal growth and community impact.Personal development opportunities. Improve yourself through training online.Professional growth. Exceptional performance is recognized and rewarded, offering opportunities for career advancement based on your contributions to our success.Achievement Bonus. We celebrate our company's successes by offering an annual bonus.Our company products. Get exclusive access to our health and wellness products.Flatwork culture. The chance to influence the company right from the start.Team spirit. Enjoy regular team-building activities and engaging online events.And much more! From a Welcome Package to other amazing perks – we’re always thinking of ways to show our appreciation for every team member. Whether it's fun surprises or practical benefits, you’ll always feel valued.Bits of your job:Develop and implement the overall email, SMS, and Direct Mailing marketing strategyDesign email campaigns to enhance customer engagement and drive conversionsManage end-to-end email marketing campaignsOversee the creation and strategy of email automations, journeys, loyalty schemes and moreAnalyze campaign performance metrics and customer dataUse insights to optimize campaigns and improve ROIImplement segmentation strategies to target specific customer groupsLead and mentor the email marketing team while fostering a collaborative and innovative team environmentStay updated with industry best practices and emerging trendsManage stakeholder relationships and collaboration with other departments And other tasksRequirementsKey expectations:Bachelor's degree in Marketing, Communications, or related fieldProven experience in email marketing with demonstrated expertise in leading and developing high-performing teamsProficiency with email marketing platforms (e.g., Ontraport, Mailchimp, HubSpot)Strong understanding of HTML/CSS for email template creationExperience with data analytics and reporting tools (e.g., Google Analytics)Knowledge of email inboxing and email deliverability strategiesAbility to interpret data to make informed marketing decisionsExcellent communication and interpersonal skillsStrong project management and organizational abilitiesSalary: from 2000 €/mon. netKeep in mind that we are open to discussing a different salary based on your skills and competencies.Originally posted on Himalayas

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