Senior Manager, Web & Digital Growth (Remote, United States EST/CST)

APPLICATION DEADLINE: Friday, April 17th at 5:00pm central time, we encourage you to apply soon if interested. We recognize that job searching can sometimes feel uncertain and are committed to keeping you informed throughout the process. Thank you for considering M-Files as your next career opportunity.Who We AreM-Files is redefining how work gets done. Our context-first document management system offers purpose-built business use cases—spanning universal and industry-specific workflows—to enable secure collaboration, automate processes, and ensure governance. Unlike traditional systems, M-Files organizes content around the context of your business, connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries. At M-Files, our Guiding Principles unite us across diverse cultures and personalities:Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.To learn more about us we encourage you to visit our company page.To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.Summary of the Role Own and evolve the global website as a strategic growth engine and core driver of high-intent demand.In this role, the website is treated as a revenue-generating product, with full ownership of strategy, prioritization, and performance. You will shape the end-to-end customer journey, optimize conversion pathways, and directly influence demo volume, sales inquiries, and pipeline creation.This is a highly visible, AI-forward opportunity where you will embed AI across analytics, experimentation, personalization, and workflows to accelerate insight, improve decision-making, and increase execution velocity, while delivering a differentiated, high-performing digital experience.This is an opportunity for someone who thinks like a product owner, operates like a growth leader, and is excited to redefine how AI shapes modern web experiences.This role is well-suited for someone who enjoys operating with pace and ownership, and who brings a thoughtful, results-oriented approach to navigating a fast-moving environment. You are comfortable prioritizing effectively, making informed decisions, and consistently delivering measurable outcomes while partnering cross-functionally with senior stakeholders.What You Will Be Doing / Responsibilities and DutiesWebsite Strategy & GovernanceOwn website strategy and digital experience visionManage a prioritized roadmap tied to pipeline impactEstablish structured intake and evaluation processesApply AI-assisted prioritizationSafeguard strategic focus and conversion performanceHigh-Intent Growth & CROImprove Demo and Sales inquiry performanceDesign ICP- and persona-based journeysUse AI to identify friction, generate test ideas, optimize messaging, and predict intentLead structured experimentation (A/B, CTA, layout testing)Continuously optimize conversion architecturePrimary KPIs: High-intent conversion rate, Demo growth, Sales-accepted leads, Website-influenced pipelineAI-Driven PersonalizationPersonalize by industry, behavior, source, and buyer stageDynamically adapt messaging, proof points, and CTAsIntegrate behavioral data with AI-based intent scoringAlign with Demand Gen and GTM OperationsAnalytics & AI-Augmented Decision MakingDefine KPIs linking web behavior to revenueUse AI to surface trends, forecasts, and lift opportunitiesBuild automated executive dashboardsTranslate insights into prioritized actionsIncrease experimentation velocityBrand & Digital ExperienceEnsure consistent, differentiated brand expressionValidate messaging clarity with AI testingBalance brand governance with performance optimizationPartner with Brand and Product MarketingSEO & AI DiscoveryOptimize architecture for semantic and AI searchStructure content for answer engines and LLM visibilityUse AI to identify gaps and intent clustersMonitor traditional and AI-based search performanceAI-Enabled Team OperationsEmbed AI into briefs, QA, reporting, and launchesEstablish responsible AI governanceTrain and mentor the web teamDrive efficiency without compromising qualityCross-Functional LeadershipPartner with Product, Sales, Corporate, and Demand GenerationAlign on lead quality and conversion impactLead sprint planning and roadmap reviewsMentor web team and maintain disciplined executionWhat Success Looks LikeGrowth in high-intent conversions (Demo, Talk to Sales)Increased website-sourced pipelineFaster, AI-powered experimentation cyclesPersonalized journeys driven by behavioral and intent dataClear governance and predictable roadmap executionAI embedded in daily workflows to improve speed and scaleRequirementsQualifications8–12+ years in B2B SaaS web strategy, growth, or CROProven success increasing demo and high-intent lead volumeExperience owning roadmap and cross-functional prioritizationStrong analytical skills connecting web metrics to pipelineHands-on AI experience in marketing workflows and experimentationStrong stakeholder influence and judgmentLeadership ProfileDigital product GM mindsetHigh-intent growth focusedData-driven and hypothesis-ledAI-forward and operationally disciplinedStructured, prioritized, and comfortable saying noStrong executive presenceParticipation in our Recruitment Process:Initial Screening w/People & Culture Team MemberHiring Manager (VP, Global Growth Marketing) Internal Team Member(s) (Marketing Leadership) Final Interview w/Chief Marketing Officer *Estimated total candidate time investment: Approx. 3hrsBenefitsWhy M-Files?M-Files is a global company with Finnish roots, built around a product we are proud of.You’ll have the opportunity to contribute to our continued growth while developing your own expertise in a collaborative, supportive environment.Our guiding principles, Make It Happen, Help Others, Love Customers, are reflected in how we work every day, with transparency and strong team spirit at the core of our culture.What We Offer: As remote enabled company our employees enjoy the flexibility to establish their own life/work balanceMatching 401K Plan (25% of employee's contribution up to the IRS max)Health insurance (PPO and HDHP/HSA plans offered)Dental insuranceVision insuranceLife insurance (1x employee salary)Short-term disability (employer paid)Long-term disability (employer paid)Flexible Spending Plan (medical and dependent)

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