Growth Strategist (Google & Youtube)
Build, Scale & Operate Leading DTC Brands alongside A-Players
Maneuver
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own D2C Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023, and in 2024, we've been awarded 2nd place on the E50, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey though, and you could be part of the next stage of our growth!
Your Next Role
We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience to join our team. Your primary focus is to build and grow our flagship product(s) to a mass market audience and acquire $10M+ in new customer revenue profitably.
You will lead two teams each comprising a copywriter, creative strategist, and a media buyer to execute against growth objectives. Youâll meet with Growth Strategists to exchange ideas regularly and learn from each other.
Youâll also collaborate with cross-functional teams leading Amazon.com expansion, retention, data, customer service, and other key business capabilities. The best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory.
What Youâll do
Full-Funnel Strategy: YouTube Awareness â Search Intent Conversion
Develop and execute integrated funnel strategies that connect YouTubeâs mass-market reach with Google Searchâs intent-driven precision.
Google Ads Product Mastery: Demand Gen, Search, & Shopping
Leverage Googleâs evolving ad suite to drive scalable performance across the entire funnel. This includes Demand Gen, Search, Shopping Ads and Product Feed optimization.
Ad Policy Compliance & Risk Mitigation
Stay current with Google's evolving ad policies, especially for regulated categories (e.g., supplements, health). Study model players and ensure campaign strategies balance performance with long-term sustainability and approval success.
Media Strategy
Maintain a deep working knowledge of:
⢠Campaign architecture and testing frameworks
⢠Bidding strategies (e.g., tCPA, Max Conversions, ROAS targeting)
⢠Placement optimization across YouTube formats and Discovery surfaces
⢠Audience targeting tactics (custom segments, in-market, affinity, remarketing)
⢠Budget allocation and scaling methodologies
Creative Strategy
Drive the strategy and execution of high-converting YouTube video creatives. This includes:
⢠Researching and modeling winning ad formats (e.g., VSLs, problem-solution hooks, listicles, social proof stacks)
⢠Sourcing inspiration from both competitive brands and other verticals
⢠Collaborating with content creators or video teams to execute production
Bonus if youâve written or co-scripted VSLs yourself and seen the process through from concept â scripting â production â iteration, whether done in-house or via external partners.
Performance Measurement, Analysis & Optimization
Build and maintain robust measurement systems to assess campaign impact across Googleâs ecosystem.
⢠Use tools like Search Lift, Brand Lift, and View-Through Conversion tracking to quantify YouTubeâs influence on downstream search behavior and conversions.
⢠Analyze performance across keyword segments (informational, commercial, transactional) and funnel stages to identify highest-leverage optimization opportunities.
⢠Apply advanced analytics methodologies (e.g., incrementality testing, A/B testing, metric pair analysis) to distinguish correlation from causation and prioritize media decisions accordingly.
⢠Translate insights into strategic actionsâadjusting creatives, bids, placements, and landing experiences to accelerate growth while maintaining sustainable CAC and ROAS.
Team Management & Cross-Functional Collaboration
Lead through clarity, accountability, and hands-on support.
⢠Set clear goals, timelines, and responsibilities for team members and collaborators.
⢠Coach junior media buyers or cross-functional partners on advanced Google/YouTube buying strategies, funnel logic, and compliance nuance.
⢠Ensure cross-team alignment with creative, content, analytics, and product stakeholders to move quickly and cohesively.
⢠Foster a culture of continuous learning, transparent communication, and collective ownership of outcomes.
Project Management & Strategic Execution
Bring discipline and urgency to complex, cross-functional initiatives.
⢠Apply proven methodologies (e.g., Theory of Constraints, ICE Scoring, Agile/Scrum) to prioritize, scope, and break down large problems into action steps.
⢠Create and own quarterly roadmaps or sprint plans that keep team efforts focused on the highest-impact levers.
⢠Track deliverables and milestones closelyâensuring nothing slips through the cracks and decisions are made with speed and clarity.
⢠Drive strategic pivots when needed based on data or external shifts, while maintaining alignment with overall growth goals.
Learning From Others & Expanding Perspectives
Stay on the cutting edge by learning from top operators, not just top platforms.
⢠Apply the 3Ws Framework (What, Who, Where) to extract replicable insights from brands that win on Google & YouTubeâeven outside our vertical.
⢠Continuously study successful players to reverse-engineer scalable, compliant marketing models.
⢠Regularly scan industry communities, YouTube creator playbooks, ad libraries, keyword trends, and performance case studies to discover whatâs working nowâand why.
⢠Translate insights into experiments, frameworks, and internal knowledge that level up the whole teamâs capabilities.
How Youâll Succeed
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the company:
⢠New customer sales and revenue
⢠Advertising efficiency in terms of return on ad spend
⢠New marketing capabilities built with significant positive ROI
What You Bring
⢠At least 3 to 5 years of relevant experience working with DTC brands as a media buyer.
⢠Strong âbuilderâ desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people.
⢠Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance.
⢠Persuasion skills - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc.
⢠Strong media buying skills - experience managing and scaling 5 to 6 figures in ad budget a day profitably, experimenting with different campaign structures, influencer whitelisting, and manual bid strategies.
⢠Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable
⢠Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines
⢠Other important soft skills - resourcefulness, organization, independent, problem-solver
⢠Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills
Work Arrangement
⢠This is a full-time position with a remote work arrangement
⢠We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone
⢠Preferably time zones are between GMT and GMT+2.
Apply Now
Apply Now
Maneuver
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own D2C Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APAC top High-Growth Companies in 2023, and in 2024, we've been awarded 2nd place on the E50, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey though, and you could be part of the next stage of our growth!
Your Next Role
We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience to join our team. Your primary focus is to build and grow our flagship product(s) to a mass market audience and acquire $10M+ in new customer revenue profitably.
You will lead two teams each comprising a copywriter, creative strategist, and a media buyer to execute against growth objectives. Youâll meet with Growth Strategists to exchange ideas regularly and learn from each other.
Youâll also collaborate with cross-functional teams leading Amazon.com expansion, retention, data, customer service, and other key business capabilities. The best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory.
What Youâll do
Full-Funnel Strategy: YouTube Awareness â Search Intent Conversion
Develop and execute integrated funnel strategies that connect YouTubeâs mass-market reach with Google Searchâs intent-driven precision.
Google Ads Product Mastery: Demand Gen, Search, & Shopping
Leverage Googleâs evolving ad suite to drive scalable performance across the entire funnel. This includes Demand Gen, Search, Shopping Ads and Product Feed optimization.
Ad Policy Compliance & Risk Mitigation
Stay current with Google's evolving ad policies, especially for regulated categories (e.g., supplements, health). Study model players and ensure campaign strategies balance performance with long-term sustainability and approval success.
Media Strategy
Maintain a deep working knowledge of:
⢠Campaign architecture and testing frameworks
⢠Bidding strategies (e.g., tCPA, Max Conversions, ROAS targeting)
⢠Placement optimization across YouTube formats and Discovery surfaces
⢠Audience targeting tactics (custom segments, in-market, affinity, remarketing)
⢠Budget allocation and scaling methodologies
Creative Strategy
Drive the strategy and execution of high-converting YouTube video creatives. This includes:
⢠Researching and modeling winning ad formats (e.g., VSLs, problem-solution hooks, listicles, social proof stacks)
⢠Sourcing inspiration from both competitive brands and other verticals
⢠Collaborating with content creators or video teams to execute production
Bonus if youâve written or co-scripted VSLs yourself and seen the process through from concept â scripting â production â iteration, whether done in-house or via external partners.
Performance Measurement, Analysis & Optimization
Build and maintain robust measurement systems to assess campaign impact across Googleâs ecosystem.
⢠Use tools like Search Lift, Brand Lift, and View-Through Conversion tracking to quantify YouTubeâs influence on downstream search behavior and conversions.
⢠Analyze performance across keyword segments (informational, commercial, transactional) and funnel stages to identify highest-leverage optimization opportunities.
⢠Apply advanced analytics methodologies (e.g., incrementality testing, A/B testing, metric pair analysis) to distinguish correlation from causation and prioritize media decisions accordingly.
⢠Translate insights into strategic actionsâadjusting creatives, bids, placements, and landing experiences to accelerate growth while maintaining sustainable CAC and ROAS.
Team Management & Cross-Functional Collaboration
Lead through clarity, accountability, and hands-on support.
⢠Set clear goals, timelines, and responsibilities for team members and collaborators.
⢠Coach junior media buyers or cross-functional partners on advanced Google/YouTube buying strategies, funnel logic, and compliance nuance.
⢠Ensure cross-team alignment with creative, content, analytics, and product stakeholders to move quickly and cohesively.
⢠Foster a culture of continuous learning, transparent communication, and collective ownership of outcomes.
Project Management & Strategic Execution
Bring discipline and urgency to complex, cross-functional initiatives.
⢠Apply proven methodologies (e.g., Theory of Constraints, ICE Scoring, Agile/Scrum) to prioritize, scope, and break down large problems into action steps.
⢠Create and own quarterly roadmaps or sprint plans that keep team efforts focused on the highest-impact levers.
⢠Track deliverables and milestones closelyâensuring nothing slips through the cracks and decisions are made with speed and clarity.
⢠Drive strategic pivots when needed based on data or external shifts, while maintaining alignment with overall growth goals.
Learning From Others & Expanding Perspectives
Stay on the cutting edge by learning from top operators, not just top platforms.
⢠Apply the 3Ws Framework (What, Who, Where) to extract replicable insights from brands that win on Google & YouTubeâeven outside our vertical.
⢠Continuously study successful players to reverse-engineer scalable, compliant marketing models.
⢠Regularly scan industry communities, YouTube creator playbooks, ad libraries, keyword trends, and performance case studies to discover whatâs working nowâand why.
⢠Translate insights into experiments, frameworks, and internal knowledge that level up the whole teamâs capabilities.
How Youâll Succeed
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, a number of metrics will constitute the basis of your performance and success within this role and the company:
⢠New customer sales and revenue
⢠Advertising efficiency in terms of return on ad spend
⢠New marketing capabilities built with significant positive ROI
What You Bring
⢠At least 3 to 5 years of relevant experience working with DTC brands as a media buyer.
⢠Strong âbuilderâ desire - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture. We aim to build the brand to 10 figures by the end of the decade, and this requires a strong sense of commitment to build something together with like-minded people.
⢠Strong analytical skills - ability to work with data, analyze metrics as a system, and understand the right marketing levers to improve results and performance.
⢠Persuasion skills - Some experience in direct response copywriting and persuasion principles - including but not limited to Robert Cialdini, Dan Kennedy, Eugene Schwartz, Gary Halbert, etc.
⢠Strong media buying skills - experience managing and scaling 5 to 6 figures in ad budget a day profitably, experimenting with different campaign structures, influencer whitelisting, and manual bid strategies.
⢠Strong project management skills - ability to identify outcomes, develop plans, and implement initiatives to achieve the outcomes, while iterating along the way with real-time data and feedback to improve the plan and execution. The ability to stay on top of multiple initiatives at one time, without sacrificing quality, is valuable
⢠Strong project coordination skills - ability to work with multiple partners, both inside and outside of the organization, while keeping projects running smoothly and according to timelines
⢠Other important soft skills - resourcefulness, organization, independent, problem-solver
⢠Other important hard skills - interest in creative performance and testing, persuasion, and general marketing skills
Work Arrangement
⢠This is a full-time position with a remote work arrangement
⢠We work Monday to Friday, 10am to 7pm SGT (GMT+8) and you will be required to coordinate with the team for at least 3 overlap hours a day in the SGT timezone
⢠Preferably time zones are between GMT and GMT+2.
Apply Now
Apply Now