Growth Marketing Specialist, GEO & AEO
Odoo is an open-source enterprise resource planning (ERP) platform that helps companies manage and streamline their operations. The Growth Marketing Specialist will drive AEO and LLMO strategies to enhance discoverability, engagement, and sign-ups across Odoo’s global web presence, focusing on visibility in traditional search engines and emerging AI platforms. Responsibilities Support Odoo’s AEO and LLMO performance through research, optimization strategies, and collaboration across teams Optimize for visibility across AI-powered platforms like ChatGPT, Perplexity, and Gemini Work with Product, Design, and Marketing to improve the website experience from first touchpoint to conversion Conduct keyword research and intent analysis for both self-serve and sales-assisted funnels Use tools like Google Analytics and Google Sheets to evaluate performance and guide recommendations Run experiments to test improvements in rankings, traffic quality, and user engagement Stay current on trends in SEO, AI workflows, and digital discovery Create clear and concise reports to communicate insights and results Skills 1+ years of hands-on SEO experience, with recent work focused on AEO and LLMO strategies Strong understanding of user intent and how to optimize content for both people and AI systems Ability to translate data into actionable insights and measurable results High proficiency in Google Sheets, Excel, and web analytics tools Strong written and verbal communication skills Comfortable working independently and cross-functionally Bachelor's degree in Marketing, Business, Communications, Computer Science, or Writing Familiarity with AI-powered search and generative platforms like ChatGPT, Gemini, and Perplexity Exposure to product-led growth (PLG) environments or SaaS web strategy Basic understanding of front-end SEO elements like HTML, JavaScript, and CMS platforms French and/or Spanish language skills Experience with CRO or content strategy Benefits Healthcare Dental Vision Life Insurance FSA HSA Matching 401K Matching Commuter Benefits PTO (Paid-time-off) Paid sick days Paid holidays Employee Assistance Program: 3 X 1-hour telehealth calls with certified mental health professionals $100 towards a work-from-home office setup Evolve in a nice working atmosphere with a passionate, growing team! Chef-prepared lunches - snacks, fruit, and coffee/drinks on tap! Company-sponsored events for groups of 6+ employees Company Overview Odoo is an open-source business software that provides ERP and CRM solutions. It was founded in 2005, and is headquartered in Louvain-la-neuve, Vlaams-Brabant, BEL, with a workforce of 5001-10000 employees. Its website is