Growth Marketing Analyst | Energy

Red Ventures is a diverse company that helps millions make important decisions through its portfolio of brands and technology. They are seeking a Growth Marketing Analyst to enhance their energy marketplace by executing and optimizing marketing campaigns, analyzing data, and collaborating with various teams. Responsibilities Own end-to-end campaigns: Plan, build, launch, and scale performance marketing initiatives (SEM preferred; Paid Social/Programmatic a plus) with clear goals for volume, efficiency, and incrementality Optimize landing pages & journeys: Partner with Product, CX, Design, and Engineering to improve page speed, layout, messaging, and forms; design and run A/B and multivariate tests to lift conversion rate and LTV Instrument, track, and QA data: Ensure accurate tagging and event tracking; collaborate with Analytics/Engineering to troubleshoot discrepancies and maintain reliable reporting across the funnel Analyze and act fast: Mine large datasets to identify trends, diagnose performance swings, and prioritize high-leverage opportunities; turn insights into clear recommendations and rapid tests Apply modern analytics tools: Use SQL (and, where useful, Python and LLMs) to dive deeper into performance, experiment design, and attribution; leverage tools like Hightouch to activate audiences Model impact & measure incrementality: Evaluate channel and landing page changes using sound testing principles and attribution approaches; communicate trade-offs and expected ROI Collaborate across teams & partners: Work closely with internal stakeholders and external vendors/partners to unlock new growth levers, accelerate execution, and share results Build visibility: Create dashboards and concise readouts that align stakeholders on results, insights, and next steps Skills 1–2 years in marketing and/or data/business analytics with hands-on ownership of performance analyses or experiments Strong SQL skills and comfort working across large, messy datasets; ability to stitch together tables and answer novel questions Experimentation mindset: Familiarity with statistical modeling, test design, confidence intervals, and practical attribution concepts Channel experience: Exposure to at least one performance channel (SEM, Paid Social, Programmatic); SEM background preferred but not required Landing page chops: Experience partnering with UX/Design/Engineering to improve conversion (copy testing, layout, form UX, page speed, trust signals) Tooling: Comfort with GA4 (or similar), Looker/Tableau/Advanced Excel Owner mentality: Proactive, scrappy, and detail-oriented with excellent communication skills across technical and non-technical teams Collaboration & leadership: Ability to influence peers and partners; experience mentoring or guiding junior teammates is a plus SEM background preferred but not required Nice-to-have: Python or R, Hightouch, BigQuery/DataGrip, and using LLMs to accelerate analysis and ops Benefits Health Insurance Coverage (medical, dental, and vision) Life Insurance Short and Long-Term Disability Insurance Flexible Spending Accounts Holiday Pay 401(k) with match Employee Assistance Program Paid Parental Bonding Benefit Program Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service. Company Overview A portfolio of influential brands, digital platforms, and strategic partnerships that help people make life's most important decisions. It was founded in 2000, and is headquartered in Fort Mill, South Carolina, USA, with a workforce of 1001-5000 employees. Its website is