Google Ads Specialist Needed: Account Audit, Training & Ongoing Support for Locksmith Business
Description: I'm currently in the process of acquiring a locksmith service business and need an experienced Google Ads specialist to help me evaluate the existing advertising account as part of my due diligence. Since this is a business acquisition, I need to understand the account's health and opportunities before I close, then receive comprehensive training after closing in January when I can work hands-on with the live account. This is a two-phase engagement starting immediately with pre-closing audit work, followed by post-acquisition training. Phase 1: Pre-Closing Audit & Basic Orientation (6-7 hours total) Account Audit (3-4 hours): • Conduct a comprehensive Google Ads account review • Review campaign structure, ad groups, and keyword organization • Identify any red flags, wasted spend, or underperforming campaigns • Assess Quality Scores, CTR, conversion tracking setup, and bid strategies • Review negative keyword lists and search term reports • Check for compliance issues or policy violations • Identify quick-win optimization opportunities • Flag low-hanging fruit for immediate performance improvements • Highlight areas where budget is being wasted • Recommend campaign adjustments that could increase ROI Intro Training for Me (2-3 hours): • Provide a basic introduction to Google Ads so I can understand what I'm acquiring: • Walk me through the account structure and how campaigns are organized • Explain the dashboard and key metrics to monitor • Review the audit findings and what they mean • Show me what red flags to look for and why optimization opportunities matter • Help me understand enough to make an informed acquisition decision • Deliverable: Written audit report (3-5 pages) summarizing findings, red flags, and recommended optimizations Phase 2: Comprehensive Hands-On Training (12-15 hours) - BEGINS JANUARY 2025 This phase starts after I close on the business in early-to-mid January, when I have full access to manage the account. In-depth training over 2-3 weeks (12-15 hours total): Week 1 (6-8 hours): • Daily and weekly management workflow and checklists (1-2 hours) • Hands-on practice: adjusting bids, budgets, and ad scheduling (2 hours) • Search term review and negative keyword management (2 hours) • Writing and testing ad copy (1-2 hours) • Understanding conversion tracking and Google Analytics integration (1-2 hours) Week 2-3 (6-7 hours): • Campaign optimization practice with my actual account (2-3 hours) • Creating performance reports and interpreting data (1-2 hours) • Troubleshooting common issues and when to make changes (1-2 hours) • Advanced topics: audience targeting, ad extensions, seasonal adjustments (2 hours) • Deliverable: Simple SOPs/checklists for ongoing daily/weekly management tasks Ideal Candidate: • Google Ads certified with 3+ years of hands-on experience • Strong teaching/training skills — ability to explain concepts clearly to someone new to Google Ads • Experience conducting Google Ads audits and account takeovers • Familiar with conversion tracking, call tracking, and local service ads • Patient, responsive, and able to communicate in plain language (not just industry jargon) • Available for screen-sharing training sessions via Zoom • Comfortable working with a business acquisition timeline (Phase 1 now, Phase 2 in January) To Apply, Please Include: • Your experience with Google Ads audits and training • Your typical audit process and what's included • Your availability to start Phase 1 this week • Your proposed pricing for each phase • 2-3 client references or testimonials Apply tot his job