Google Ads & Meta Ads Specialist – Local Postcode Lead Funnel (Real Estate NSW)
We are an established real estate team based on the Central Coast, NSW seeking an experienced paid media specialist to build and manage a measurable lead generation funnel.
Our objective is simple:
Generate qualified seller appraisal enquiries within defined priority areas while maintaining strict control over geographic spend and cost per lead.
This is not a brand awareness or “boost post” role.
This is performance-driven advertising with clear ROI expectations.
⸻
What We’re Looking For
A specialist with proven experience running Google Ads and Meta Ads for Australian local service businesses.
You must understand:
• Geographic targeting for postcode/suburb-based businesses
• High-intent search capture
• Retargeting strategy across platforms
• Conversion tracking and event setup
• Cost-per-lead optimisation
⸻
Scope of Work (Initial Phase)
• Full tracking and conversion setup (Meta Pixel, Google Tag Manager, Google Ads tracking)
• Campaign structure development
• Geographic targeting strategy
• High-intent search campaign setup
• Retargeting framework
• Clear reporting structure focused on cost per lead
We are looking for strategic input — not pre-built templates.
⸻
Success Metrics
• Measurable cost per appraisal lead
• Controlled geographic spend
• Clear optimisation roadmap
• Transparent reporting
Vanity metrics such as impressions or reach alone are not sufficient.
⸻
Budget
Initial setup project fee – to be quoted.
Ad spend anticipated: $1,500–$3,000 per month initially.
Ongoing management optional depending on performance.
⸻
To Apply
Please include:
1. Examples of Australian local service campaigns you have managed
2. Typical cost per lead achieved
3. How you would approach geographic targeting for a postcode-based service business
4. Screenshot of campaign performance (sensitive data blurred)
5. Your optimisation process for reducing cost per acquisition
Please begin your application with the word “Central Coast” so we know you’ve read this brief in full.
Apply tot his job
Apply To this Job
Our objective is simple:
Generate qualified seller appraisal enquiries within defined priority areas while maintaining strict control over geographic spend and cost per lead.
This is not a brand awareness or “boost post” role.
This is performance-driven advertising with clear ROI expectations.
⸻
What We’re Looking For
A specialist with proven experience running Google Ads and Meta Ads for Australian local service businesses.
You must understand:
• Geographic targeting for postcode/suburb-based businesses
• High-intent search capture
• Retargeting strategy across platforms
• Conversion tracking and event setup
• Cost-per-lead optimisation
⸻
Scope of Work (Initial Phase)
• Full tracking and conversion setup (Meta Pixel, Google Tag Manager, Google Ads tracking)
• Campaign structure development
• Geographic targeting strategy
• High-intent search campaign setup
• Retargeting framework
• Clear reporting structure focused on cost per lead
We are looking for strategic input — not pre-built templates.
⸻
Success Metrics
• Measurable cost per appraisal lead
• Controlled geographic spend
• Clear optimisation roadmap
• Transparent reporting
Vanity metrics such as impressions or reach alone are not sufficient.
⸻
Budget
Initial setup project fee – to be quoted.
Ad spend anticipated: $1,500–$3,000 per month initially.
Ongoing management optional depending on performance.
⸻
To Apply
Please include:
1. Examples of Australian local service campaigns you have managed
2. Typical cost per lead achieved
3. How you would approach geographic targeting for a postcode-based service business
4. Screenshot of campaign performance (sensitive data blurred)
5. Your optimisation process for reducing cost per acquisition
Please begin your application with the word “Central Coast” so we know you’ve read this brief in full.
Apply tot his job
Apply To this Job