Freelance Senior CRO Consultant: GA4 Certified | Lead Gen & eCommerce Specialist

senior-level specialist who can translate ambiguous business goals into testable, high-impact hypotheses and prioritized roadmaps. Description Role Overview We are looking for a high-ownership CRO Consultant to lead experimentation and conversion frameworks for our agency clients. This role is focused on turning ambiguous business goals into testable, high-impact hypotheses and prioritized roadmaps to improve conversion rates across lead gen and eCommerce websites. Core Responsibilities CRO and Experimentation • Strategy & Design: Develop hypothesis frameworks and test designs for front-end A/B and multivariate testing. • Execution: Manage test duration and sample size considerations while avoiding common pitfalls like novelty effects, flicker, or sample ratio mismatch. • Optimization: Evaluate and improve conversion paths, including landing pages, funnels, site architecture, and checkout/form flows. • Frameworks: Apply PDP optimization frameworks, including ATIFDA-style structures. • Impact: Independently deliver quick-win improvements while building toward long-term strategic gains. UX/UI Fundamentals • Auditing: Audit site UX to identify conversion blockers and provide clear recommendations tied to business objectives. • Best Practices: Apply usability heuristics, mobile-first hierarchy, visual scanning patterns (F/Z patterns), and interaction design best practices. • Cognitive Load: Identify and reduce friction to create conversion-safe design patterns. • Collaboration: Partner with designers and developers or work directly within CMS/page builders where appropriate. Analytics & Data Handling • Data Analysis: Perform manual data analysis to translate findings into CRO opportunities. • Tool Proficiency: Utilize GA4, GTM, Google Sheets, and Looker Studio for data aggregation, segmentation, and reporting. • Funnel Metrics: Monitor conversion rates, micro-conversions, assisted conversions, engagement metrics, and revenue-based KPIs like AOV and LTV. • Reporting: Clearly present insights to stakeholders, making strong recommendations even when working with imperfect data. Copywriting & Marketing Strategy • Persuasive Writing: Draft headline variants, short-form persuasion copy, and CTA language focused on clarity and intent-matching. • Psychology: Apply behavioral principles such as social proof, risk reversal, and scarcity to reduce user anxiety. • Channel Integration: Tailor CRO approaches based on marketing channels like paid search, social, organic, and email. Technical Requirements • Certification: Current Google Analytics (GA4) certification is strictly required. • Experience: 2+ years of hands-on CRO experience, specifically within long consideration funnels, regulated environments, or high-AOV models. • Experimentation Stack: Proficiency with tools such as Optimizely, VWO, Convert, or AB Tasty. • Behavioral Tools: Experience with heatmaps and session recordings via Hotjar, Microsoft Clarity, or FullStory. • Technical Setup: Ability to validate tracking using GTM, set up GA4 event taxonomy, and perform basic debugging with Tag Assistant. • Web Vitals: Understanding of Core Web Vitals (LCP, CLS, INP) and how technical page speed affects conversion. Execution & Pipeline Management • Workflow: Create and manage a testing pipeline, including a hypothesis backlog and prioritization frameworks like ICE, PIE, or PXL. • Communication: Maintain clear, concise, and structured documentation. • Pace: Ability to work fast and independently within an agency environment across multiple industries. Apply tot his job