Franklin Madison Group LLC - Senior Account Director

Franklin Madison Group LLC - Senior Account Director





















In order to use this site, it is necessary to enable JavaScript.

Here are the instructions how to enable JavaScript in your web browser.



















All Jobs
>

Senior Account Director






Franklin Madison Group LLC





Apply Now




Senior Account Director




Fully Remote •
Remote









Apply Now

Description
The Senior Account Director is responsible for the strategic planning and orchestration of highly effective direct mail campaigns (+digital integration), bearing ultimate responsibility for client performance, satisfaction, and profitability for the agency.Responsibilities:Develop annual direct mail budgets / forecasts on behalf of key clients to set expectations and secure an appropriate budget for the channel.Maintain and socialize a comprehensive Test Roadmap for each client outlining and prioritizing key test opportunities across list, offer, creative and digital variables.Design monthly campaign matrices and defend their strategic design, objectives, and role in the overall narrative of channel scale/optimization, ultimately securing campaign/budget approval from Clients via a signed Statement of Work (or equivalent).Serve as the primary liaison between the Client and Franklin Madison Direct’ s Data and Analytics department, effectively articulating list procurement, modeling, data processing and analytics capabilities and procedures.Ingest matchback performance data and prepare client-facing dashboards and deliver presentations complete with digestible highlights, takeaways, and recommendations for future campaigns.Build and present/co-present PowerPoint decks for kick-off calls, preliminary snapshot presentations, campaign analytics, business reviews, and various ad-hoc needs to professionally advance a client’s campaign, performance, understanding or satisfaction.Provide creative guidance and serve as a value-added contributor to creative strategy and review.Host and/or participate in various internal team meetings to keep all departments synced on client status, plans, open-items, to-dos, challenges, performance, etc.Confidently and diplomatically address any campaign quality or performance issues, leveraging FM Direct’s values as a guide to communication and remediation.Prepare accurate and detailed invoice support docs (“deal tool”) to equip Finance and Senior Leadership Team with KPIs to analyze and advance the agency.Play an active role in the accurate monthly forecasting of your book of Clients (volume, timing, revenue, gross profit) to aid in capacity planning, goal creation, and forecast fidelity.Consistently achieve client-specific, personal and company budget goals; with consistent year-over-year increases in each.Effectively lead and direct the client team (Account Managers, Data Team, Production Team, Creative Team, Digital Team, etc) towards a shared purpose of highly effective and timely outcomes.Assist in the sales process by building test plans/budgets/ramps and persuasively presenting them to prospects with confidence.Embrace, participate in, and deliver on specific company growth initiatives.Continuing education on position-specific topics including marketing strategy, analysis, attribution, presentation, persuasion, etc.Complete any duties/responsibilities as deemed appropriate by the senior management team.Emulate CLASS Communication and personify Franklin Madison values.Success Criteria:Achieve Client test/campaign success ratios (from test to back test to rollout) that meet or exceed FMD’s historical benchmarks and/or new standards.Consistently deliver performance improvement of Client campaigns; driving scale and/or optimization based on Client objectives.Sustain Client retention rates that meet or exceed FMD’s historical benchmarks and/or new standards.Ensure high levels of qualitative Client satisfaction; especially in regard to Strategy and Analytics.Steadily and profitably grow your Client base’s contribution to FMD’s overall revenue, maintaining a consistent and meaningful upward trajectory.
Requirements
Bachelor’s degree in Business, Marketing, Communication or related field, or equivalent experience10+ years of direct mail Account Executive experience in an Agency setting successfully juggling the objectives of multiple clients each with 7-figure annual marketing budgetsAlignment with FMD’s Purpose & ValuesSelf-starter/strong initiativeConfident, effective communicatorOrganized, prepared and intentionalCompelling and persuasiveStrong relationship builderHighly accountable and reliablePositive, upbeat and energetic attitudeAnalytical thinker with a keen ability to problem solveSkilled in Microsoft Excel, PowerPoint and Outlook


Apply Now



View All Jobs






Powered by

Privacy Policy


Payroll & HR Software





















































Apply Now