Fractional Social + Content Lead

Location: North America–based, with coordination across ANZ Reports To: Fractional CMO (Corey Ganzman) Engagement Type: Fractional retainer (15–20 hrs/week) Start Timing: ASAP Compensation: Retainer-based: $3,500-4,000 About the Role Kinectify is seeking an experienced, hands-on Fractional Social + Content Lead to own execution across social and content for a niche, enterprise B2B business operating across the U.S. and ANZ. This role supports long, relationship-led sales cycles and active growth motions already in flight, including U.S. account-based engagement, ANZ market entry, and early community and launch-style initiatives. This is not a campaign factory or demand funnel role. The focus is credibility, presence, and momentum in the places that matter. You will work directly with leadership and subject-matter experts to turn intent, insight, and expertise into live, consistent, in-market execution across company and executive channels. This is a senior individual contributor role. You are expected to run your lane end-to-end without hand-holding. ResponsibilitiesSocial & Content Execution • Own day-to-day social and content execution across corporate and executive channels. • Shape and publish posts that reinforce credibility, insight, and relevance. • Coordinate simple written, visual, and short-form video content as needed. • Ensure content gets live consistently and reflects current priorities. Event & Initiative Amplification • Support launches, events, and key moments with pre-, during-, and post-activity content. • Extend one-time moments into ongoing conversations and visibility. • Align messaging with what leadership and sales are actively discussing in-market. Account & Relationship Support • Provide social and content air cover for priority U.S. accounts. • Reinforce relationship-led selling through consistent narrative presence. • Operate comfortably in long enterprise sales cycles where trust and signal matter more than volume. Coordination & Feedback Loops • Partner closely with a non-traditional PR firm to leverage higher-altitude content. • Coordinate with an internal programs manager to ensure tight workflows and capture. • Work directly with engaged executives to support amplification and thought leadership. • Collaborate with ANZ-based coordination support to localize execution. • Maintain a tight feedback loop between in-market activity and leadership conversations. Qualifications • 7+ years of experience in B2B social, content, or communications roles. • Proven ability to execute hands-on in enterprise or relationship-driven environments. • Strong judgment around tone, credibility, and narrative. • Comfortable working directly with senior executives and SMEs. • Able to operate independently in ambiguous, fast-moving environments. Bonus: • Experience in regulated, compliance-heavy, or conservative industries. Not Required: • Ownership of company-wide marketing strategy. • Funnel or performance marketing specialization. • Industry-specific AML or gaming experience. Job Type: Contract Pay: $3,500.00 - $4,000.00 per month Work Location: Remote Apply tot his job

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