Experienced Product Marketing Manager for Roundel - Driving Business Growth through Innovative Retail Media Solutions

Join the Future of Retail Media with Roundel, Target's Innovative Media Business At Target, we're on a mission to help all families discover the joy of everyday life. As part of this vision, we're excited to introduce Roundel, our new media business that's redefining the industry with its people-based data, brand-safe environments, and measurable marketing programs. As a Product Marketing Manager for Roundel, you'll play a crucial role in developing and executing marketing strategies that drive business growth and showcase the value of our retail media advertising solutions. About Us: Target and Roundel Target is a beloved brand known for inspiring and surprising our guests. Our Marketing organization is the driving force behind this vision, using a combination of creativity, innovation, and market expertise to craft every interaction and build brand love. Roundel, as Target's media business, is built on the principles of trust, transparency, and a commitment to delivering measurable results for our clients. We're not just a media company; we're a partner to our clients, working closely with them to understand their needs and drive business growth through our on-platform and off-platform solutions. Key Responsibilities: Bringing Product Marketing to Life Develop positioning and messaging that articulates the value proposition of our product suite, including mass messaging, pitch decks, and one-pagers. Leverage your understanding of retail media advertising solutions to create compelling marketing strategies that drive business results. Translate business goals and insights into actionable and measurable product marketing strategies, working closely with stakeholders across Roundel and broader Target. Possess excellent stakeholder management capabilities, engaging partners across the organization to collaboratively solve problems and drive business growth. Analyze, interpret, and synthesize data into a compelling story, using your strong media acumen to inform marketing strategies and assess work against defined objectives. Demonstrate a bias for action, navigating ambiguity and thinking fast on your feet to resolve issues in a fast-paced environment. Lead cross-functional initiatives, using your proven project management skills to drive successful marketing strategies and deliver results. Essential and Preferred Qualifications: The Ideal Candidate To succeed as a Product Marketing Manager for Roundel, you'll need: A four-year degree or equivalent experience. 3+ years of product marketing experience, preferably in the retail media or advertising industry. A strong understanding of retail media/advertising solutions and the digital industry. A proven track record of driving successful marketing strategies and delivering business results. Curiosity and drive to deeply understand client needs and develop targeted marketing solutions. Excellent written and verbal communication skills, with the ability to engage partners across the organization. Strong media acumen and the ability to write a compelling strategy brief and assess work against defined objectives. What We Offer: Career Growth, Learning Benefits, and a Great Work Environment At Target, we're committed to helping our team members grow and develop their skills. As a Product Marketing Manager for Roundel, you'll have access to: Career growth opportunities, with the potential to take on new challenges and advance your career. Learning benefits, including training and development programs to help you stay up-to-date with the latest industry trends. A competitive salary, with a pay range of $69,000 - $124,200, depending on your experience and qualifications. Comprehensive health benefits and programs, including medical, vision, dental, life insurance, and more. Other benefits, such as 401(k), employee discount, short-term disability, long-term disability, paid sick leave, paid national holidays, and paid vacation. A flexible work arrangement, with the option to work remotely or in a hybrid setting, depending on Target's needs. Our Culture and Work Environment At Target, we're proud of our culture and work environment. We value: A healthy, supportive, and open team culture that fosters collaboration and innovation. A commitment to diversity, equity, and inclusion, with a focus on creating a workplace that's welcoming and inclusive for all team members. A flexible work arrangement that allows you to balance your work and personal life. Opportunities for career growth and development, with a focus on helping our team members achieve their goals. Ready to Join Our Team? If you're a motivated and experienced Product Marketing Manager looking to drive business growth through innovative retail media solutions, we want to hear from you. Apply now to join our team and be part of a company that's shaping the future of retail media. Don't miss this opportunity to join a dynamic and innovative team that's making a real impact in the industry. Apply today and take the first step towards a rewarding and challenging career with Roundel, Target's media business. Application Deadline: September 26, 2024 Target is an equal opportunities employer and welcomes applications from diverse candidates. We are committed to making reasonable accommodations for applicants with disabilities, in compliance with state and federal laws. If you require a reasonable accommodation to participate in the job application or interview process, please contact [email protected] . Apply for this job