Enterprise B2B SaaS Brand Strategist for Freight Technology Startup

We are building Docado - a B2B SaaS platform in the freight/logistics space focused on document integrity, operational control, and automated proof-of-delivery validation.

This is not a logo project.

We are looking for a senior brand strategist who specializes in enterprise SaaS positioning and category creation.

The goal is to define Docado’s strategic brand foundation so it can scale as a serious infrastructure-level product - not just a feature tool.

We want Docado to feel premium, trusted, controlled, and enterprise-ready.

We are seeking a strategist who can help us define:

• Clear enterprise positioning

• Category definition (what we are and what we are not)

• Ideal customer profile (carrier size, broker type, compliance-driven ops teams)

• Core messaging pillars

• Value narrative (operational control, risk reduction, automation)

• Tone of voice (calm, confident, infrastructure-grade)

• Competitive differentiation

• Brand personality

• High-level tagline direction

• Messaging hierarchy for website and sales

This is thinking work, not graphic design.

We are seeking a strategist who can help us define:

• Clear enterprise positioning

• Category definition (what we are and what we are not)

• Ideal customer profile (carrier size, broker type, compliance-driven ops teams)

• Core messaging pillars

• Value narrative (operational control, risk reduction, automation)

• Tone of voice (calm, confident, infrastructure-grade)

• Competitive differentiation

• Brand personality

• High-level tagline direction

• Messaging hierarchy for website and sales

This is thinking work, not graphic design.

About the product:

Docado automates proof-of-delivery document validation in freight operations.

It:

• Detects missing pages

• Detects missing signatures

• Flags exceptions

• Controls document workflow

• Automates broker transmission

• Prevents late fees

• Reduces operational friction

We are positioning it as infrastructure, not a productivity app

.

Who we are looking for:

• Strong experience in B2B SaaS brand strategy

• Experience positioning fintech / compliance / logistics / enterprise software

• Ability to build category-level narratives

• Strategic thinker, not just copywriter

• Portfolio showing enterprise-level positioning work

We are not looking for:

• Logo designers

• Social media branding

• Influencer-style marketing

• Trend-based startup aesthetics

Initial engagement: 2–4 week strategy sprint

Remote, async-friendly

Please include examples of enterprise SaaS positioning work and explain your approach to category creation.

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