Email Marketing, CRM Integration Specialist

Job Description: • Lead end-to-end email campaign management including strategy, design (using existing templates), production, copy-editing, distribution, and reporting • Design and build a variety of emails—from conversion-focused sales campaigns to season announcements, event reminders, donor communications, and audience engagement • Utilize Tessitura (CRM) to pull lists, segment audiences, and track performance; execute campaigns through Wordfly (email platform) • Ensure impeccable standards in grammar, style, and brand alignment across all campaigns • Coordinate multiple campaigns simultaneously while meeting strict deadlines aligned with performance schedules and sales initiatives • Collaborate closely with Marketing, Box Office, Advancement, and PR teams to coordinate messaging and timing • Track and report on key metrics including open rates, CTR, and conversions, delivering regular campaign summaries • Test deliverability across devices and email clients to optimize performance • Maintain brand stewardship, crafting emails that embody the brand's unique voice and visual identity • Work with audience segments including subscribers, single ticket buyers, and prospects • Collaborate with freelance copywriters, designers, photographers, and external vendors • Document all processes you establish as new SOPs are developed Requirements: • 3+ years of digital marketing experience with strong email marketing expertise • Proficiency with email marketing platforms (Tessitura and Wordfly experience highly preferred; Mailchimp or Klaviyo experience also valuable) • Experience with CRM tools that have integrated email marketing capabilities • Proven track record managing multiple email campaigns targeting different audiences • Strong copy-editing and proofreading skills with meticulous attention to grammar, messaging, and clarity • Analytical mindset with ability to track metrics and optimize for higher conversion rates • Knowledge of email deliverability testing across devices and clients • Experience with clients or organizations that have a ticket sales component (bonus) • Familiarity with Asana for project management tracking (helpful but not required) • Process-driven approach with ability to create and follow SOPs • Performing arts or adjacent industry experience is a bonus • Resourceful, tenacious, and resilient with a sense of humor • Passion for supporting team success. Benefits: Apply tot his job