eCommerce Ads & Performance Analyst (Remote)
Job Summary: We are seeking an experienced E-commerce Ads & Performance Analyst to manage, optimize, and report on paid advertising performance across multiple online marketplaces and ad platforms. This role requires strong analytical skills, deep familiarity with major e-commerce ad ecosystems, and advanced Microsoft Excel expertise to transform raw advertising and sales data into actionable performance reports. The ideal candidate is highly detail-oriented, data-driven, and comfortable working with large datasets extracted from multiple ad and seller platforms. Key Responsibilities: • Ad Campaigns Optimization and Advertising Performance Analysis • Analyze daily performance of paid advertising campaigns across: Amazon Ads Google Ads TikTok Ads eBay Ads • Monitor key performance metrics such as ACoS, TACoS, CPC, CTR, Conversion Rate, and Profit Margin • Proactively identify trends, inefficiencies, and growth opportunities • Investigate slow-moving products and suggest ways to improve sales • Provide data-backed recommendations for campaign optimization and budget allocation • Support ongoing campaign performance improvements through structured analysis • Data Management, Data Analysis, and Reporting • Use advanced Microsoft Excel features to analyze large datasets, including: Pivot tables/charts • Advanced formulas (LOOKUPs, INDEX-MATCH, SUMIFS, etc.) • Extract raw sales and advertising reports from: Ad platforms, Seller centers/merchant dashboards • Clean, organize, and consolidate data from multiple sources • Build and maintain performance reports (daily, weekly, monthly) • Create dashboards and summary reports for management review • Ensure data accuracy and consistency across platforms • Improve existing reporting templates and develop new ones as needed Required Qualifications • Proven experience as an Ads Analyst, E-commerce Analyst, or similar role • Hands-on experience managing or analyzing ads on: Amazon Ads Google Ads TikTok Ads eBay Ads (Preferred experiences: Walmart Ads and Best Buy Ads) • Strong understanding of e-commerce KPIs and paid advertising metrics • Advanced Microsoft Excel skills • Experience working with raw data exports from ad platforms and seller centers • Strong attention to detail and data accuracy Apply tot his job