Director, Retail Sales – DSD
Job Description:
• Develop customized business plans addressing the critical needs of Giant Eagle and Bottlers while achieving Coca-Cola system profit, revenue, and volume targets.
• Collaboratively create strategic price/package plans that deliver mutual results for Giant Eagle and the Coca-Cola system.
• Ensure data accuracy in Giant Eagle and Bottler systems, resolving billing discrepancies and post-audit issues.
• Partner with Revenue Growth Management to conduct post-promotional analysis, refining price/package plans based on performance insights.
• Work closely with the Finance Manager to ensure forecast accuracy and achieve plan targets.
• Develop and implement marketing programs that drive growth across in-store and omnichannel platforms.
• Communicate weekly with Bottlers to ensure flawless execution of promotional plans, display commitments, and marketing programs.
• Sell-in and execute promotional strategies for new brand and package launches.
• Collaborate with Category Management to leverage market insights (Nielsen) and customer data (Symphony EYC) for informed decision-making.
Requirements:
• Bachelor’s degree required.
• Minimum 3 years of experience in the consumer packaged goods (CPG) industry; beverage experience preferred.
• Proven track record of progressive responsibility in account management within large consumer goods organizations.
• Expertise in complex selling, with the ability to develop and sell customer-specific promotional programs and initiatives.
• Strong knowledge of bottler environments, systems, and business development planning.
• Proficiency in trade fund management and business analytics.
• General management experience with a strategic mindset.
• Familiarity with Nielsen and Symphony EYC data for market and customer insights.
• Demonstrated ability to manage diverse stakeholder needs across multiple business systems.
Benefits:
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30
• Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
• Develop customized business plans addressing the critical needs of Giant Eagle and Bottlers while achieving Coca-Cola system profit, revenue, and volume targets.
• Collaboratively create strategic price/package plans that deliver mutual results for Giant Eagle and the Coca-Cola system.
• Ensure data accuracy in Giant Eagle and Bottler systems, resolving billing discrepancies and post-audit issues.
• Partner with Revenue Growth Management to conduct post-promotional analysis, refining price/package plans based on performance insights.
• Work closely with the Finance Manager to ensure forecast accuracy and achieve plan targets.
• Develop and implement marketing programs that drive growth across in-store and omnichannel platforms.
• Communicate weekly with Bottlers to ensure flawless execution of promotional plans, display commitments, and marketing programs.
• Sell-in and execute promotional strategies for new brand and package launches.
• Collaborate with Category Management to leverage market insights (Nielsen) and customer data (Symphony EYC) for informed decision-making.
Requirements:
• Bachelor’s degree required.
• Minimum 3 years of experience in the consumer packaged goods (CPG) industry; beverage experience preferred.
• Proven track record of progressive responsibility in account management within large consumer goods organizations.
• Expertise in complex selling, with the ability to develop and sell customer-specific promotional programs and initiatives.
• Strong knowledge of bottler environments, systems, and business development planning.
• Proficiency in trade fund management and business analytics.
• General management experience with a strategic mindset.
• Familiarity with Nielsen and Symphony EYC data for market and customer insights.
• Demonstrated ability to manage diverse stakeholder needs across multiple business systems.
Benefits:
• A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
• Annual Incentive Reference Value Percentage: 30
• Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.