Director of Media Strategy
Job Description:
• Lead audience and journey strategy initiatives including audience frameworks and journey mapping
• Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
• Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
• Establish standards for testing, optimization, performance management, and media quality across channels
• Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes
Requirements:
• Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs
• Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms
• Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs
• Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks
• Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping
• Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes
• Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context
• Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations
• Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution.
Benefits:
• medical
• dental
• vision
• matching 401k
• wellbeing stipends
• remote work support
Apply Now
Apply Now
• Lead audience and journey strategy initiatives including audience frameworks and journey mapping
• Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
• Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
• Establish standards for testing, optimization, performance management, and media quality across channels
• Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes
Requirements:
• Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs
• Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms
• Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs
• Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks
• Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping
• Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes
• Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context
• Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations
• Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution.
Benefits:
• medical
• dental
• vision
• matching 401k
• wellbeing stipends
• remote work support
Apply Now
Apply Now